(Sr.) Digital Content Specialist
About The Position
The Digital Content Specialist is an insights-driven content producer who brings brand voices to life across digital channels while supporting content strategy, search visibility, and online reputation objectives. They produce high-quality, audience-focused content and thrive in a fast-paced environment focused on delivering results for clients. This role combines strong digital storytelling skills with an understanding of SEO, content optimization, and reputation management best practices. The Digital Content Specialist is an integral part of our client team and helps shape and execute content strategies that strengthen brand visibility, reinforce key narratives, and support customers’ business goals across the digital landscape.
Requirements
- 4+ years of experience in content writing, SEO content development, or digital marketing within an agency, in-house marketing, communications, or related environment
- Experience creating and optimizing web content, with familiarity in SEO best practices, CMS platforms, schema implementation, and search performance reporting tools
- Strong grammar, editing, copywriting, and communication skills, with the ability to adapt tone and messaging across brands, audiences, and digital channels
- Ability to analyze search trends, content performance, and competitive landscapes to inform strategic recommendations and optimization opportunities
- Strong attention to detail with the ability to manage revisions, quality control, and multiple deliverables in a fast-paced environment
- Collaborative mindset with experience working cross-functionally with strategists, analysts, designers, and technical teams to execute integrated digital initiatives
- Experience supporting online reputation management, brand visibility, public relations, executive communications, or digital narrative strategies through content development, search optimization, and audience-focused messaging
Responsibilities
- Writes the brand voice story for our clients across all channels, maintaining consistency
- Leverages audience insights, search behavior, and brand messaging strategies to develop effective digital communications and content recommendations
- Creates search-informed digital content for brands and individuals that supports visibility, credibility, and reputation objectives across online channels
- Produces and manages digital content placements across owned and third-party platforms to support brand visibility, reputation, and search presence
- Revises, edits, and proofreads content as needed
- Ensures consistency and efficacy of copy throughout all deliverables
- Maintains high standards of copywriting and exercises quality control across deliverables
- Conducts industry research, market research, gap analysis, and competitor analysis to inform content strategy and optimization opportunities
- Stays current on content marketing best practices, SEO trends, and industry developments to create effective and engaging web content
- Develops search-informed content and optimization strategies aligned with client reputation, brand visibility, and digital communications objectives
- Executes approved website content updates and optimization recommendations within CMS platforms and third-party profiles while maintaining SEO, accessibility, and formatting standards
- Monitors search engine results to identify trends, opportunities, and reputation risks impacting client visibility
- Utilizes topic density and content coverage reports to identify gaps, overlaps, and optimization opportunities across digital assets
- Revises content deliverables based on internal feedback, client input, and performance insights while maintaining consistency in messaging and tone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
