Digital Content Specialist

Hayes Gibson Property Services LLC • Bloomington, IN

12h • Hybrid

About The Position

The Digital Content Specialist is responsible for managing and maintaining digital presence and property-level marketing content across the Hayes Gibson Property Services (HGPS) portfolio. This role owns the accuracy, timeliness, and quality of property websites, HGPS’s corporate website, Google Business Profiles, and Facebook pages, while producing consistent on-going marketing collateral (flyers, brochures, signage, letterhead, etc.) that supports leasing, retention, and brand standards. The role also serves as the administrator for the Rent Café CRM platform, ensuring data integrity, lead flow, and standard processes are followed by site teams.

Requirements

• 2+ years in digital content management, marketing coordination, or property marketing preferred.
• Comfort working in website CMS platforms, Canva and/or Adobe tools, and social media management systems.
• Strong ability to maintain accuracy across high-volume property information, links, and contact data.
• Able to manage multiple projects, deadlines, and stakeholders efficiently.
• Clear written and verbal communication with an eye for brand consistency and professionalism.

Nice To Haves

• Experience with multifamily property marketing, affordable housing programs, or CRM systems such as Rent Café.

Responsibilities

• Manage and update property websites including photos, amenities, floor plans, and approved marketing copy while ensuring branding consistency and accessibility standards.
• Keep corporate web pages accurate and professional by updating leadership bios, service offerings, announcements, and new property information.
• Ensure accurate contact details, office hours, categories, and photos for each property on Google Business Profiles. Monitor and route reviews according to company standards.
• Manage Facebook property pages, coordinate scheduled posts, update branding/contact information, and respond or route messages based on established response guidelines.
• Design and refresh flyers, brochures, signage, banners, letterhead, and other marketing materials while maintaining approved brand standards and Fair Housing compliance.
• Serve as administrator or primary support for our leasing CRM platform, ensuring lead routing accuracy, workflow consistency, and data integrity.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan
• Paid time off (PTO) based on longevity
• Paid holidays
• Ongoing professional development and advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees