Digital Content & Social Media Specialist

Christian Academy School System • Louisville, KY

11h • Hybrid

About The Position

Christian Academy School System is seeking a creative, mission-minded storyteller to help bring our schools to life through video, photography, social media, and digital content. This individual will be responsible for capturing and sharing the stories that reflect the heart of Christian Academy while supporting enrollment, development, alumni engagement, and community awareness efforts. The ideal candidate is passionate about Christian education, understands current digital trends, and has the ability to create compelling content that resonates with prospective and current families. This position plays a vital role in helping families understand what makes Christian Academy unique. Through authentic storytelling, video, photography, and digital engagement, this individual will help communicate the mission of developing students with a heart for God while helping prospective and current families experience what it means to be seen, known, and loved. The Digital Content & Social Media Specialist is a full-time, 12-month role. This position requires regular travel between campuses and occasional evening and weekend coverage of school events. This position reports to the Marketing & Communications Manager.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Broadcasting, or related field, or equivalent experience
• 1-3 years of professional content creation, marketing, communications, or social media experience
• Strong video shooting and editing skills
• Photography experience
• Excellent written and verbal communication skills
• Strong organizational and project management skills
• Ability to travel between campuses
• Ability to attend occasional evening and weekend events
• Ability to lift and transport photography and video equipment
• Ability to stand and move throughout campus events for extended periods

Nice To Haves

• Experience working in a school, church, nonprofit, or mission-driven organization
• Experience with Adobe Creative Suite, Premiere Pro, Lightroom, Canva, CapCut, or similar tools
• Experience creating high-performing short-form video content

Responsibilities

• Identify meaningful stories across all campuses and transform them into engaging content
• Conduct interviews with students, faculty, staff, parents, alumni, and school leaders
• Plan, film, edit, and publish short-form and long-form video content
• Create Instagram Reels, Facebook videos, and other emerging digital content
• Support enrollment, development, and brand awareness campaigns through video storytelling
• Maintain a consistent pipeline of high-quality video content
• Capture professional-quality photography at events, classrooms, athletic competitions, chapels, performances, and special programs
• Maintain an organized digital photo and video library
• Manage day-to-day social media content across school platforms
• Develop and maintain content calendars
• Write captions, schedule content, and monitor engagement
• Stay current on social media trends and best practices
• Partner with Admissions and Development to support enrollment and fundraising goals
• Create content supporting open houses, campaigns, events, annual fund efforts, alumni engagement, and special initiatives
• Track engagement, audience growth, and content performance
• Provide monthly reports and recommendations for improvement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level