DIGITAL CONTENT PRODUCER - WAFB

FOX Carolina News • Baton Rouge, LA

12d • Onsite

About The Position

WAFB, located in Baton Rouge, is seeking a digital content producer to join our team. This role involves producing and publishing daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling. The producer will also write, edit, and optimize content for maximum reach and engagement, edit video for digital platforms, and collaborate with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news. Maintaining high editorial standards and journalistic ethics is crucial, as is the ability to manage multiple deadlines and communicate clearly with internal teams.

Requirements

• Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience.
• Excellent writing and editing skills; strong command of AP style and headline writing.
• Working knowledge of SEO best practices and social platform publishing workflows.
• Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
• Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
• Comfortable collaborating across teams and taking direction while also working independently.
• Flexible schedule willingness (nights/weekends/holidays as news demands).

Responsibilities

• Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
• Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
• Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
• Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
• Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
• Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level