Digital Content Producer

Nexstar Media Group, Inc. • Raleigh, NC

10d

About The Position

WNCN CBS 17 Raleigh has an opening for a Digital Content Producer. We are looking for someone who is ready to bring their digital content skills to a dynamic, fast-paced news environment. We want someone who is energetic, resourceful, and who thrives in a team-driven setting, loves multitasking, and is comfortable rolling with the punches as we adapt to ever-changing news cycles and audience demands. This isn’t just about writing headlines, it’s about creating stories that move our community and keeping our audience engaged, informed, and coming back for more. If you’ve got a knack for crafting compelling content, an eye for high-performing stories, and a love for collaboration, then you could be the perfect fit for our digital desk team!

Requirements

• Bachelor’s Degree (in Journalism, Communications, or related field preferred) or equivalent experience.
• At least 2 years of experience producing digital content for the web, whether it’s articles, videos, or social posts.
• A strong knowledge of AP style is essential.
• You thrive in a collaborative environment, love brainstorming ideas, and communicate well with others.
• You’re comfortable with shifting priorities and can quickly learn new tools or approaches when needed.
• You can juggle multiple stories and meet deadlines with ease—even under pressure.
• You understand how to leverage social platforms to maximize story reach and engagement.
• Proficient in WordPress.

Nice To Haves

• Skills in SEO, Akta or the Adobe Suite.

Responsibilities

• Confirming the facts and publishing stories quickly and accurately for breaking news.
• Developing unique, attention-grabbing content that stands out from the competition and delivers value to our audience.
• Pitching in by making phone calls to local agencies and businesses, coordinating crew locations and tuning in live shots for our on-air broadcasts.
• Working closely with local and regional sources to unearth the best angles that resonate with our audience.
• Jumping in and taking on new challenges as the news cycle evolves, whether it’s reporting on a trending topic or helping with another area of coverage.
• Promoting and sharing stories across social platforms and engaging directly with our audience.
• Telling stories in ways that grab attention on multiple channels, from writing compelling articles to sourcing photos and videos.
• Using insights from data to gauge what works, what resonates, and what’s trending.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level