Digital Content Producer - Wafb

Gray Media • Baton Rouge, LA

12d • Onsite

About The Position

WAFB, located in Baton Rouge, is seeking a digital content producer to join our team. Duties/Responsibilities include (but are not limited to): - Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling. - Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement. - Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed. - Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news. - Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines. - Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Requirements

• Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience.
• Excellent writing and editing skills; strong command of AP style and headline writing.
• Working knowledge of SEO best practices and social platform publishing workflows.
• Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
• Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
• Comfortable collaborating across teams and taking direction while also working independently.
• Flexible schedule willingness (nights/weekends/holidays as news demands).

Responsibilities

• Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
• Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
• Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
• Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
• Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
• Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level