Digital Content Producer

WHYYPhiladelphia, PA

About The Position

WHYY is seeking a Digital Content Producer to join its newsroom. This journalist will collaborate with news digital, reporting, and radio teams to ensure timely distribution of news content across digital and audio platforms, with a priority on digital workflows. The role involves writing, editing, and producing content to connect audiences with news and information, aiming to grow user engagement.

Requirements

  • Bachelor’s degree in journalism, communications, or related fields of study.
  • At least three years of experience on a professional level producing multimedia content for distribution.
  • Demonstrated news judgment.
  • Ability to write for the website, social media platforms, and radio on tight deadlines.
  • Attuned to maximizing user experience across platforms and engagement of diverse audiences.
  • Demonstrated ability to work both alone and collaboratively with a team.
  • Demonstrated understanding of how content and distribution strategies can be developed to connect with diverse audiences.
  • Knowledge of and proficiency with Associated Press style.
  • Proficiency in a web-production platform like WordPress is preferred.
  • Ability to use audio editing software like Pro Tools, Hindenburg, or Adobe Audition is required.
  • Facile with both the technology of web and radio production.
  • Ability to work with technical staff to further develop the website, identify best practices, and problem-solve.
  • Expertise in Photoshop, Google Docs, Twitter, Instagram, and Facebook is required.

Responsibilities

  • Produce, write, and edit content for digital platforms that meets the needs of targeted audiences.
  • Identify top trending stories of the day and determine how to maximize them for audience reach.
  • Edit and publish stories for radio, web, and social media.
  • Produce audio/video/photo and text-based stories from various sources including wire copy, social media, staff feeds, original reporting, and network feeds.
  • Take feeds from the field and develop packages on tight deadlines, potentially including aggregated news, social media, graphics, photos, and audio.
  • Optimize content for user experience across digital platforms.
  • Create and/or optimize content for newsletters.
  • Send app push alerts as assigned.
  • Produce original news stories and other news content that supports WHYY’s daily journalism coverage and special projects.
  • Participate in the assignment and decision-making process, reacting to the needs of the news cycle to prepare content for digital platforms.
  • Monitor AP, PBS, NPR, and other news outlets for relevant partner stories.
  • Support content sharing with partners.
  • Maintain regular and predictable attendance.
  • Perform other duties as assigned.
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