Digital News Content Producer - Witn

Gray Media • Greenville, NC

5d • Onsite

About The Position

Eastern Carolina’s #1 news station, WITN News, is seeking a dynamic full-time Digital Content Producer. We’re looking for someone to help develop our digital team and take us to the next level! This person will produce engaging content for our digital and social platforms. The ideal candidate has a knack for news and speaks the language of social media. This position is not for someone who wants to wait for updates to come to them. It is for someone who loves being within driving distance of some of the best beaches our country has to offer! The successful candidate must be driven, creative, and an active content creator. We are looking for a top-notch journalist who can write a news story for the web quickly, in AP Style, and without errors. Candidates must be able to learn and retain knowledge on complex processes, such as sending out breaking news alerts, organizing content on our website and mobile app, setting up a livestream on our website and Facebook page, finding and creating engaging web graphics, and more. The person should also understand how to use monitoring and management tools for social publishing and reporting. This person should also have a passion for TV – with the ability to craft compelling rundowns that emphasize urgency, immediacy, breaking news, and weather. An ideal candidate will bring strong creative ideas and build innovative and engaging content in a fast-paced, deadline-driven environment. If you’re a positive, driven news junkie, this job is for you!

Requirements

• Strong verbal/written communications skills and knowledge of AP Style required
• Ability to work well under pressure and work well with a diverse group of people required
• Flexibility and on-the-spot problem-solving abilities required
• Ability to balance the demands of both long and short-term projects while meeting daily deadlines required
• Willingness to work flexible shifts and be on call required

Nice To Haves

• College degree in journalism preferred
• Solid understanding of social media and analytics preferred
• 1-2 years newsroom and digital content producing experience preferred

Responsibilities

• Writes AP-style news stories daily for web
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station’s established journalistic standards to avoid editorial bias
• Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on the website and on social media
• Has knowledge of and uses effective SEO practices
• Regularly reviews web metrics and adjusts content to optimize the display of the site to viewer interests
• Communicates effectively with producers to incorporate web and social elements into newscasts
• Posts engaging content on Facebook, Twitter, and Instagram
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends and make daily decisions
• Live-streams events
• Plans and builds special site sections and features that highlight coverage, link platforms, and encourage user engagement
• Edits video using non-linear software; knowledge of Edius preferred
• Produces television newscasts as assigned

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Prohibition of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree