Digital Content Producer

Nexstar Media Group, Inc. • Altoona, PA

2d • Onsite

About The Position

WTAJ-TV and WTAJ.com are seeking a Digital Content Producer to generate content for their growing audience. This role is crucial in transitioning the newsroom from a broadcast-focused to a multi-platform approach, with the primary goal of increasing traffic to WTAJ.com. The producer will write news stories, record and edit video, and manage content across various social platforms. The position involves creating engaging content for social media, building brand recognition, and driving viewers to television. Responsibilities include determining story emphasis, length, and format, organizing material, researching background information, gathering information through research and interviews, pitching local and trending stories, checking reference materials, shooting and editing content for digital platforms and newscasts, and ensuring all content meets journalistic integrity and production quality standards. The role also involves building and calendaring digital campaigns for local shows and specials, and performing other duties as assigned.

Requirements

• Superior writing and video skills
• Ability to pitch news-related content
• Proficiency in video editing
• Proficiency in livestreaming software
• Proficiency in social media management
• Eager to confirm facts and report the news in a way that resonates with readers
• Degree in journalism
• Daily newspaper or news site experience required
• Live, working web samples and/or print pages preferred
• Proficiency in Associated Press style writing
• Proficiency in Adobe Photoshop and Premiere
• Proficiency in OBS Studio
• Proficiency in Basic HTML preferred
• Maintain a positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback

Responsibilities

• Creating engaging content for Facebook, Twitter, and other social media platforms
• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Finds new ways to use Social Media and our website to engage with viewers, such as graphics and video reels.
• Writes stories for WTAJ.com and other digital platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following AP style and formatting guidelines
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Shoots and edits content for WTAJ.com and WTAJ+ that may also be used in newscasts
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Performs other duties as assigned by your manager(s).

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees