Digital Content Producer

Nexstar Media Group, Inc.•Grand Rapids, MI

2d•Onsite

About The Position

The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data. This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Requirements

Bachelor’s degree in journalism or related field with focus on digital content creation.
Engaging headline writer.
Capable of researching, interviewing and writing original news articles.
Knowledge of AP Stylebook, social media audiences and SEO.
Strong multi-tasking abilities.
Strong news judgement.
Enjoys working with a team and has excellent interpersonal skills.
Strong communicator.
Proficiency in MS Office and WordPress.
A desire to learn and grow.

Responsibilities

Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
Edit reporter content and package it for web.
Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
Promote and distribute news content on social media.
Contribute to long-term and special digital projects.
Build a positive working relationship with digital director, digital executive producer and newsroom staff.
Ability to work under pressure during breaking news and severe weather coverage.
Responsibly and respectfully interact online and over the phone with community members.
Other duties as assigned.