Digital Content Producer
About The Position
About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale. In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions. Digital Content Producer McAllen, TX | Full Time Summary The Digital Content Producer is responsible for creating, securing and updating quality text, audio, graphic and video content for designated Entravision interactive properties web, mobile, and video/streaming as well as supporting all company-wide interactive initiatives.
Requirements
- Excellent creative writing and proofreading. Be able to write in English as well as Spanish and translation skills in order to handle a large volume of content responsibilities.
- Basic graphic design skills
- Familiar with all mainstream social media platforms
- Experience using software applications for image, picture/audio/video editing software application to create online graphics, photo editing & retouching, animations and other content
- Experience working with online video production software like Adobe Premiere/After Effects, Final Cut Pro, Motion, iMovie
- Experience working with content within a CMS (Content Management System) environment such as: WordPress, Drupal, Joomla, Movable Type, or similar
- Basic knowledge of HTML/CSS in order to create content for the web. Including experience with HTML Editors.
Responsibilities
- Work and coordinate with the Entravision Interactive Team, Local News Directors, News Reporters and Producers, Promotions and Sales as needed and directed.
- Identify, secure, prepare and update News content Online, Mobile, and Social Network
- Perform daily updates of sites including, but not limited to: Local news, slideshows, text, audio, video, local organizations, photo galleries, local events, local special categories, and other online content.
- Monitor and improve KPI (Key Performance Indicators) like uniques, visits, page-views, and average time on site, pages per visit, lower bounce rates, social friends and followers. Online, Mobile and Social. Strong focus on growing traffic, engagement, and Monetization.
- Keep content focused on relevancy for our viewers.
- Support branding, marketing and promoting our interactive properties.
- Assure content is free of errors, typos, and other spelling and grammar mistakes.
- Avoid broken links, broken images, missing content.
- Perform other duties as needed, and as directed by your News Director.
- Maintain a positive attitude towards work.
- Be viewer focused, striving to provide top-notch value, local information and entertainment to our consumers.
- Be innovative: Consistently look for opportunities to improve the way we operate through creativity and hard work.
- Use the system provided for feedback and constantly think on potential improvements to the backend and front end.
- Be aware of the release of new tools and use them.
- Pursue individual growth, learning and leadership qualities.
- Develop a fun, friendly work environment. Create a positive team and family spirit.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
