Digital Content Planning & Development Manager

Allstate • McCullom Lake, IL

1d • $98,100 - $150,500 • Remote

About The Position

The Manager, Digital Content Planning and Development leads enterprise story-finding and storytelling strategy, identifying the most compelling narratives across the business and translating them into cohesive, high-impact digital content. This role goes beyond execution to define what stories matter, why they matter and how they come to life across channels, ensuring content connects emotionally, drives discovery and advances brand perception.

Requirements

• 5+ years of experience in digital content strategy, planning or development for corporate or enterprise websites
• Demonstrated story-finding and storytelling expertise and strong editorial judgment
• Proven experience driving Search Engine Optimization performance and familiarity with Generative Engine Optimization and Answer Engine Optimization best practices.
• Sharp writer and thinker with excellent operational execution and attention to detail.
• Clear, concise communicator with a collaborative, cross-functional mindset.
• Strong ability to translate data and search intent into effective content strategies

Responsibilities

• Lead content strategy for the corporate web experience aligned to business priorities and stakeholder needs.
• Translate audience interests, search intent and performance data into actionable plans.
• Define content standards, voice and governance to ensure consistency across digital properties.
• Proactively identify whitespace, emerging narratives and audience-relevant stories from business priorities, data and cultural context.
• Elevate storytelling through multimedia and innovative formats and experiences.
• Oversee the creation, editing and publishing of best-in-class digital content.
• Ensure content is clear, concise, human and aligned with brand voice.
• Manage content calendar, workflows and production pipelines.
• Develop content frameworks that improve ranking, visibility and inclusion in AI-driven search and answer experiences.
• Apply keyword, intent and competitive analysis to inform content development.
• Continuously optimize content for search performance, accessibility and usability.
• Use data and insights to refine content strategies and prioritize improvements.

Benefits

• monthly connectivity reimbursement
• comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed