Digital Content & Marketing Manager

American Conservation Experience

10h • Remote

About The Position

American Conservation Experience (ACE) is seeking a Digital Content & Marketing Manager to drive public engagement on social media platforms and support marketing and outreach activities. This role is crucial for ACE’s national marketing strategy, focusing on building relationships with online communities interested in conservation work, prospective partners, and marketing ACE through its social media accounts. The position involves creating compelling content, including imagery and videos, and implementing marketing strategies aligned with ACE’s core values. The role reports to the Senior Director of Marketing and Communications.

Requirements

• BA/BS degree in Education, Journalism, Communications, Marketing, Non-profit or related area of study OR an equivalent level of related experience.
• At least three (3) years of practical communications and/or marketing experience with at least two (2) years of social media experience.
• Has a vision and passion for building and implementing change.
• Has the ability to build and maintain relationships with diverse online communities through marketing and social media.
• Excellent command of best practices and trends in social media marketing, experience in creating compelling content and understanding how to both build and convert a digital audience.
• Experience using social media management and scheduling platforms and using design and video editing software such as Canva and Adobe Premiere.
• Has a balance between strategic thinking, execution, and embracing a collaborative approach.
• Is a self-starter who proactively seeks solutions and engagement, has a passion to advance the organization's reach.
• Familiar with SEO best practices.
• Strong time management skills: ability to handle multiple priorities and deadlines simultaneously and effectively independent or on a team, and is well-suited for a remote team environment.
• Eager to learn and take on new and varied responsibilities.
• Strong and effective communication skills, with the ability to clearly and concisely express ideas verbally and in writing.
• Must possess high initiative and be detail oriented.
• Ability to understand and carry out oral and written instructions.
• Ability to work well with others and to seek assistance when needed to carry out assignments.
• Flexibility, adaptability, and capacity to work in a fluid, changing work environment.
• Ability to prepare and maintain records and reports.
• Must be authorized to work in the U.S.
• Proficient in English.
• Ability to pass a federal criminal background check.
• Willing to abide by ACE Policy and Federal Drug-Free workplace policies and laws. ACE reserves the right to a drug test at any time.

Responsibilities

• Creates, writes, and posts engaging social media content, including videos, for ACE social media platforms to support the organization’s marketing strategy.
• Develops longer-form videos designed for target audiences.
• Acts as the voice of the brand and engages online with followers and other targeted audiences, responding to questions and comments in a timely manner.
• Defines and measures KPIs for all social media activity and provides monthly reporting.
• Stays up to date with latest social media best practices and technologies and utilizes scheduling tools such as Publer or Loomly.
• Develops and runs paid social media advertising campaigns in support of ACE divisions’ talent acquisition needs, partnership development, and promoting the overall ACE brand.
• Ensures division-level social media content adheres to brand guidelines and offers support as needed.
• Assists in the development and distribution of a monthly digital newsletter utilizing Mailchimp and have the opportunity to support additional email campaigns.
• Brings new and big ideas to the table with a digital/social-first mindset, as well as collaboratively building on others’ concepts to drive ACE engagement.
• Assists with marketing and communications outreach to ACE alumni members to increase engagement and other identified target audiences.
• Provides support to division staff in creating marketing materials such as flyers and digital images on an as-needed basis.
• Develops templates for collateral, presentations, and other graphic design projects in collaboration with or assigned by the SDMC.
• Connect with ACE’s multiple divisions to collect member stories, testimonials, and other important content to incorporate into the organization’s communications material.
• Manages a part-time, temporary social media intern.
• Remains cognizant of, and adheres to, ACE policies and procedures.
• Performs other duties as assigned in support of ACE’s marketing and communications strategy.

Benefits

• Competitive medical and ancillary plans (health, mental health, dental, vision and other supplemental benefits).
• 403b retirement plan with a 3% employer contribution.
• Up to 80 hours of paid vacation time annually during the first two years of continuous employment, increasing to 120 hours annually thereafter.
• 13 paid annual holidays (floating holiday flexibility).
• 10 days (or 80 hours) of paid sick time annually.
• Up to 40 hours annually of paid time for volunteer work for regular employees after 6-months of employment.
• Pro deals which include deep discounts on outdoor gear (30 - 50% off retail prices on 100’s of established outdoor gear brands).
• Option to select either an ACE work phone device/number provided or a monthly phone reimbursement for personal device/number use.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level