Digital Content Manager - Ksfy/Kdlt

Gray Media • Sioux Falls, SD

9h • Onsite

About The Position

Dakota News Now is seeking a forward-thinking, dynamic Digital Content Manager to lead and oversee our growing digital efforts, managing the production and publication of content across all multimedia platforms. This role is responsible for overseeing audience engagement and CTV growth while ensuring the station remains at the forefront of emerging digital trends, including SEO and social media strategy. As part of our leadership team, the Digital Content Manager will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills, strong communication abilities, and thrive in a fast-paced, deadline-driven newsroom.

Requirements

• Experience developing, creating, and executing content for broadcast, digital, and social is required
• Knowledge of SEO best practices and social media strategies.
• Familiarity with digital publishing tools and content management systems (CMS).
• BS/BA in Journalism/Communications or equivalent background preferred
• Ability to identify, evaluate, and integrate emerging AI technologies
• Knowledge of AI’s role in SEO optimization
• Must be willing to work in Sioux Falls, SD
• Flexible work hours required, must be willing and able to work a variety of shifts, including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.

Nice To Haves

• HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS

Responsibilities

• Must be able to write and publish news, weather, and sports coverage on all digital platforms
• Strong skills in gathering user-generated content and the creation of enterprise material
• Develop strategies for live and on-demand digital content to expand CTV and streaming efforts
• Oversee a team of digital content producers and ensure they are trained, supported, and meeting production goals
• Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution
• Collaborate with the digital team and other newsroom managers to strategize and implement engaging content plans, including illustrating weekly successes and failures using digital analytics tools
• Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption
• Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV
• Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to Dakota News Now’s owned platforms
• Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly
• Monitor and integrate AI-driven tools for content creation, audience engagement, and newsroom automation
• Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery
• Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage
• Collaborate with marketing and promotions teams to align digital strategies with station-wide initiatives
• Maintain schedule for digital team

Benefits

• equal employment opportunities (EEO)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level