Digital Content Execution Manager

Hallmark Cards • Kansas City, MO

3d • $86,000 - $110,000 • Hybrid

About The Position

Hallmark Digital is responsible for driving the company’s direct-to-consumer ecommerce strategy, experience, and growth, delivering an end-to-end digital ecosystem that connects content, product, and customer engagement across Hallmark.com and related platforms. The organization operates as a cross-functional ecommerce engine, integrating merchandising, content strategy, digital experience, analytics, and operations to create compelling, conversion-driven shopping experiences and achieve aggressive growth targets.

Requirements

• Bachelor’s degree or 4 years professional experience
• At least 3 years’ experience in digital content operations, ecommerce site merchandising operations, and/or marketing operations
• Experience with project coordination, including running intakes, managing dependencies, and driving closure across multiple teams
• Experience defining QA checklists and enforcing standards
• Experience facilitating cross-functional kickoffs and status forums
• Process mindset with experience simplifying complex workflows into clear playbooks, templates, and RACI/ownership

Nice To Haves

• High attention to detail with a bias for quality
• Excellent written and verbal communication
• Comfort with ambiguity and shifting priorities; able to make trade-offs and escalate appropriately
• Quick, creative and independent decision maker based on set business objectives and strategy/calendar
• Working knowledge of ecommerce content ecosystems (CMS/Sales Force Commerce Cloud or similar), promo mechanics, and change/release coordination

Responsibilities

• Manage intake, prioritization & stakeholder visibility: Serve as the central intake point for content, marketing/media, promo, and special project requests. Clarify requirements, timelines, and owners; maintain a prioritized execution queue. Provide regular status updates; document decisions, risks, and mitigations that enable cross-sharing of content updates with key stakeholders.
• Coordinate promo & event execution readiness: Validate and route promo execution tasks; track follow-through to completion. Lead operational kickoffs and playbooks (checklists, dependencies, dates, handoffs). Ensure cross-functional alignment and inclusion (e.g., Supply Chain, Marketing, Merch, TechOps).
• Drive site content updates: Coordinate content changes tied to platform releases, bug fixes, and Sales Force/product updates. Assess feasibility of A/B content testing, prioritizing and coordinating with content and creative partners. Partner with internal Sales Force stakeholders to confirm impacts and publish accurate updates on time.
• Own governance, quality & operational support: Define and enforce standards, QA checkpoints, and approval workflows for priority pages and promo content. Support link/URL needs (vanity URLs, social link reviews, and direct mail review coordination if in scope). Identify and implement process improvements (templates, checklists, routing rules) to reduce defects and rework.
• Scope & Decision Rights: Owns the content operations intake process for special projects, promo execution asks, and change-driven updates. Determines execution prioritization within agreed business rules; escalates trade-offs when priorities conflict. Defines operational readiness requirements (playbooks, checklists, RACI) and confirms completion prior to key events. Partners with Strategy/Marketing/Merch for direction; does not set campaign strategy but creates clear and detailed playbooks for content development and publishing, ensuring strategy is executed correctly and efficiently. Determines escalation for content/promo issues and routes defects to the correct owning team (TechOps, Merch, Creative, Marketing, etc.).

Benefits

• medical
• dental
• vision plans
• paid time off
• 401K with company match
• profit-sharing

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree