Digital Content Creator - Wsaw

Gray Media • Wausau, WI

1d

About The Position

WSAW is seeking a Digital Content Creator to make digital coverage a newsroom priority and keep audiences connected across platforms. The role owns stories from initial alerts through subsequent updates, produces and writes digital news, manages social media, and works between the assignment desk and content creation to help determine coverage and how it is shared. The creator also produces multimedia assets, including video, photo galleries, and live streams, and collaborates with crews and producers to maintain a consistent, professional, approachable digital voice. The position will produce and anchor the p.m. version of 715 Live, WSAW’s digital-only newscast.

WSAW/WZAW produce more than 30 hours of news each week and serve an 11-county area in North Central Wisconsin. WSAW is part of Gray Media, a multimedia company headquartered in Atlanta that owns television stations and digital assets across the United States.

Requirements

• College degree in Marketing, Journalism, Communications, or a related field.
• Strong verbal and written communication skills, knowledge of AP Style, and ability to write conversationally for broadcast.
• Ability to edit video in digital formats.
• Proficiency with Photoshop, Canva, or comparable software to create and edit graphics.
• Ability to work under pressure and collaborate effectively with a diverse team.
• Strong understanding of journalistic principles and ethics.
• Ability to balance long- and short-term projects and consistently meet daily deadlines.
• Proven success in digital and social media, and a responsible, professional social media presence.
• Strong research and critical-thinking skills to investigate beyond press releases and verify incoming tips.
• Ability to carry 35 pounds or more of equipment.
• Valid driver’s license and clean driving record; a Motor Vehicle Records check is required.
• Availability to work weekends and flexible shifts for breaking news, specialized coverage, or colleague PTO coverage.
• Genuine desire to succeed, reflect on work, and apply feedback.

Nice To Haves

• Previous experience in a professional newsroom environment; the employer is willing to train the right candidate.

Responsibilities

• Send push notifications and update web stories quickly as breaking news develops.
• Write and produce engaging digital news content.
• Manage social media by posting timely updates and creating content for digital communities.
• Work between the assignment desk and content creation, helping decide what the newsroom covers and how it is shared.
• Produce video, photo galleries, and live streams to support local reporting.
• Collaborate with crews and producers to maintain a consistent, professional, and approachable digital voice.
• Produce and anchor the p.m. version of 715 Live, WSAW’s digital-only newscast.

What This Job Offers

• Job Type: Full-time