DIGITAL CONTENT CREATOR - WSAW

FOX Carolina News•Town of Wausau, WI
•Onsite

About The Position

WSAW is looking for a Digital Content Creator who can own the story from the first alert to the last update, ensuring our audience stays connected on every screen. This role is at the heart of a newsroom where digital is the priority. The Digital Content Creator will manage breaking news by sending push notifications and updating web stories, craft compelling digital news content, manage the social media presence, and contribute to the assignment desk. The role also involves creating multimedia assets like video, photo galleries, and live streams, collaborating with crews and producers, and producing and anchoring the digital-only newscast, 715 Live.

Requirements

  • College degree in Marketing, Journalism, Communications, or a related field.
  • Previous experience in a professional newsroom environment is preferred, but we are willing to train the right candidate.
  • Availability for weekend hours; willingness to work flexible shifts for breaking news, specialized coverage, or covering a colleague's PTO.
  • A genuine desire to win, the ability to reflect on your work, and a willingness to apply feedback.
  • Strong verbal and written communication skills with solid knowledge of AP Style and writing conversationally for Broadcast.
  • Ability to edit video in digital formats.
  • Proficiency with Photoshop, Canva, or comparable software to create and edit graphics.
  • Ability to work well under pressure and collaborate effectively with a diverse team.
  • Strong understanding of journalistic principles and ethics.
  • Ability to balance long- and short-term projects while consistently meeting daily deadlines.
  • Proven record of digital and social media success; must maintain a responsible and professional social media presence.
  • Strong research skills and the ability to employ critical thinking to dig beyond the press release and verify incoming tips.
  • Ability to carry 35+ pounds of equipment.
  • Valid driver's license with a clean driving record (Motor Vehicle Records check required).

Responsibilities

  • Own breaking news: Move with lightning speed to send push notifications and update web stories as news unfolds.
  • Craft compelling narratives: Write and produce dynamic digital news content that stops the scroll and keeps our audience informed.
  • Drive social engagement: Manage our social media presence by posting timely updates and creating content specifically for our digital communities.
  • Manage the hub: Split your time between the assignment desk and content creation, helping decide what we cover and how we share it.
  • Create multimedia assets: Produce video, photo galleries, and live streams that add depth and visual punch to our local reporting.
  • Collaborate for impact: Work closely with crews and producers to ensure our digital voice is consistent, professional, and approachable.
  • Lead the charge on digital-only newscast: WSAW produces 715 Live, the only current digital-only newscast in the market. The chosen applicant will produce and anchor the p.m. version of this show.
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