Digital Content Coordinator (Appointed)

City of Memphis • Memphis, TN

3d • Onsite

About The Position

Works under the direction of the assigned manager to create, design, coordinate, and generate digital-related content for the City of Memphis social media platforms as well as the City's website. Updates and maintains editorial content that showcase various divisions, city-sponsored events, projects, and other news related material. Implements the City's digital content strategy. Develops editorial directions and makes editorial decisions in conjunction with management. Works with various staff members to develop and maintain a social medial web presence for digital content. Organizes digital resources for media campaigns and presenting their progress and initiatives to management. Works closely with the Information Systems as well as with other division's technical services staff in developing and maintaining digital content material. Generates digital media that increases brand loyalty and collaborate with other professionals. Develops and implements online digital content materials. Captures, monitors, and tracks public traffic, comments, and interests around the City's digital content platforms. Improves search engine optimization and general discovery of content by target groups. Analyzes and reports on web traffic, analytics, and engagement. Promotes collaboration with community partners and serves as the representative for website joint projects. Ensures digital content material is in compliance with copyright and data protection laws. Attends and participates in various community meetings and other forums by driving to meetings throughout the city. Assists management in developing and executing the editorial calendar for the City by coordinating with the divisions.

Requirements

• Ability to create, design, coordinate, and generate digital-related content.
• Ability to update and maintain editorial content.
• Ability to implement digital content strategy.
• Ability to develop editorial directions and make editorial decisions.
• Ability to develop and maintain a social media web presence.
• Ability to organize digital resources for media campaigns.
• Ability to work with Information Systems and technical services staff.
• Ability to generate digital media and collaborate with professionals.
• Ability to develop and implement online digital content materials.
• Ability to capture, monitor, and track public traffic, comments, and interests.
• Ability to improve search engine optimization.
• Ability to analyze and report on web traffic, analytics, and engagement.
• Ability to promote collaboration with community partners.
• Ability to ensure compliance with copyright and data protection laws.
• Ability to attend and participate in community meetings.
• Ability to coordinate with divisions for editorial calendar development.

Responsibilities

• Create, design, coordinate, and generate digital-related content for social media platforms and the City's website.
• Update and maintain editorial content showcasing divisions, events, projects, and news.
• Implement the City's digital content strategy.
• Develop editorial directions and make editorial decisions in conjunction with management.
• Develop and maintain a social media web presence for digital content with staff members.
• Organize digital resources for media campaigns and present progress and initiatives to management.
• Develop and maintain digital content material with Information Systems and other division's technical services staff.
• Generate digital media to increase brand loyalty and collaborate with other professionals.
• Develop and implement online digital content materials.
• Capture, monitor, and track public traffic, comments, and interests on digital content platforms.
• Improve search engine optimization and general discovery of content.
• Analyze and report on web traffic, analytics, and engagement.
• Promote collaboration with community partners and represent the City in website joint projects.
• Ensure digital content material complies with copyright and data protection laws.
• Attend and participate in community meetings and other forums by driving to meetings throughout the city.
• Assist management in developing and executing the editorial calendar by coordinating with divisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed