Digital Content Specialist

HEARTSHARE HUMAN SERVICES OF NEW YORK • New York, NY

1d • $75,000 - $85,000 • Onsite

About The Position

The Digital Content Specialist is a creative member of Heartshare's External Affairs team, responsible for managing and growing the organization's digital presence across platforms. This role owns the day-to-day execution of Heartshare's digital communications strategy, ensuring content is timely, on-brand, and mission-driven. The ideal candidate brings a strong eye for visual storytelling, comfort working across multiple digital platforms, and a data-informed approach to content performance.

Requirements

• Bachelor's degree or equivalent experience
• 3+ years of experience in digital communications, social media management, or a related role
• Demonstrated proficiency managing organizational social media accounts across platforms including Instagram, LinkedIn, Facebook, and others.
• Strong writing and editing skills, with experience producing online content.
• Proficiency with Canva, Adobe Creative Suite, or similar design tools.
• Hands-on experience with photography and video production and editing; proficiency with tools such as Adobe Premiere, Final Cut Pro, or equivalent.
• Familiarity with web analytics tools (e.g., Google Analytics) and social media management platforms (e.g., Hootsuite, Sprout Social).
• A commitment to Heartshare's mission and sensitivity to the communities and individuals represented in our content.

Nice To Haves

• Nonprofit experience a plus.

Responsibilities

• Develop, maintain, and execute a comprehensive editorial calendar that aligns digital content with organizational priorities, campaigns, and key dates.
• Coordinate with cross-functional partners across programs, external affairs, and leadership to ensure timely and cohesive content planning.
• Anticipate and plan around awareness months and advocacy moments relevant to Heartshare's mission.
• Manage Heartshare's presence across social media platforms, including content creation (both copy and design), scheduling, community engagement, and platform monitoring.
• Develop platform-specific content strategies that grow the agency’s audience, increase engagement, and advance organizational goals.
• Stay current on platform trends, algorithm changes, and best practices to continuously optimize performance.
• Oversee Heartshare's blog, including editorial planning, content sourcing, writing, editing, and publishing.
• Collaborate with program staff, leadership, and community members to develop stories that illustrate Heartshare's impact.
• Ensure blog content is optimized for SEO and aligned with the organization's broader content strategy.
• Plan for and coordinate photography and videography needs for Heartshare events, programs, and campaigns.
• Produce, edit, and manage photo and video content, both as a hands-on creator and as a coordinator of external vendors for use across digital platforms, publications, and donor communications.
• Abide by media release/consent processes and ensure ethical, consent-based practices in all visual documentation of the people Heartshare supports.
• Track, analyze, and report on digital performance metrics across social media, web, email, and other channels.
• Prepare regular analytics reports with actionable insights and recommendations for the VP of Strategic Communications.
• Use data to inform content decisions and continuously improve digital engagement.

Benefits

• Rewarding Work in a team environment.
• Paid vacation, sick, personal days, and holidays.
• 403(B) retirement plans with employer contribution.
• Health, dental, vision and life insurance.
• Employee Assistance Program (EAP).
• Flexible spending account (Dependent Care, Medical, Parking, and Transit).
• Employee Appreciation Programs and Events.
• Tuition Assistance Program.
• Professional Development opportunities.
• Wellhub Discount
• Verizon Wireless Discount.
• BJs Membership discount.
• Discounts on Broadway tickets, movie tickets, theme parks, sporting events, gift certificates & more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level