Digital Content Coordinator

Oklahoma Farm Bureau Insurance Company • Oklahoma City, OK

4d • Onsite

About The Position

Under the direction of the Vice President of Communications & Public Relations, assist with the management of the organization’s digital communications platforms and support communications efforts across platforms and mediums while providing technical and creative assistance in the department to promote the organization’s activities and the image of Oklahoma agriculture. This position will be approximately 40% online platforms management, 40% content production and 20% layout and design support.

Requirements

• Bachelor’s degree or other four-year degree from accredited university in Agricultural Communications, Journalism, Communications, Design, Marketing or Related Field.
• Two or more years of work or equivalent experience working with publications, communications, public relations or graphic design is preferred.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of members, customers or employees of organization.
• Excellent communication skills and proven problem-solving skills are necessary.
• Must have the ability to collaborate as a team and possess skills to work independently.
• Basic ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
• Ability to apply concepts of basic algebra and geometry.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or visual form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Knowledge of computers and computer systems.
• Proficient (creatively and technically) in Adobe Creative Suite including InDesign, Photoshop, and Illustrator.
• Exceptional writing skills, including feature writing.
• Experience with online communications platforms, including (but not limited to) website management platforms, email communications platforms and online communications platforms.
• Knowledge of AP Style is required.
• Proficient in Microsoft Office tools, including Word, PowerPoint, Excel and Outlook.

Nice To Haves

• Experience with Wordpress, Mailchimp and Canva is preferred.
• Candidates may be requested to provide a portfolio of work samples.

Responsibilities

• Coordinate the management of organizational social media platforms by creating content plans; creating graphics and other assets for social media; posting to the organization’s social media platforms; managing comments and interactions; participating on behalf of the organization on social media platforms; and provide reporting of social media metrics
• Assist county Farm Bureaus with social media training and content
• Update and maintain organizational websites with a combination of self-produced and team-produced content utilizing industry standards for a top user experience
• Research, design and implement new and emerging website features and technologies to maximize utility and usability of organizational websites
• Effectively write clearly and informatively using Associated Press style standards to produce news articles, press releases, feature stories, website articles, social media messaging and more
• Proofread and edit written and designed products to ensure all communications are accurate and free of spelling, grammatical and factual errors
• Provide graphic design support for the creation of graphics, logos and graphic treatments
• Create and distribute email newsletters and manage audiences and contact lists
• Create electronic communications messaging and distribute to internal and external audiences using OKFB’s email and other electronic communications platforms
• Design and layout marketing and communications products for print and digital delivery, including email communications, brochures, handouts, pamphlets, handbooks, guides and more
• Shoot and edit photos to appear on digital platforms, in publications and in other mediums
• Assist with creation of video projects for the organization’s digital platforms
• Conduct basic research and share findings on a variety of topics, including agriculture production information, industry best practices and other topics, as directed.
• Attend organizational programs and events as needed and produce content from event activities
• Collaborate to develop marketing and communications pieces pertaining to issues and topics current and important to the organization and agriculture industry
• Work collaboratively and creatively with department staff to conceptualize, develop and produce communications products to accomplish departmental and organizational goals
• Meet with internal team and, with a positive attitude, adjust work product to fit goals and objectives.
• Ensure adherence to brand standards and guidelines
• Travel, as needed, to cover stories, events and programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level