Digital Community Engagement Team Lead

Giant Tiger•Ottawa, ON

2d•CA$66,000 - CA$99,000•Hybrid

About The Position

At Giant Tiger, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves. We’re looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger. This role will follow a hybrid remote/onsite schedule. Applicants for this role can expect to work on-site from our Ottawa Head Office, on Walkley Road 2 days a week plus additional days as needed. There is some travel with this role depending on store openings and partnerships. Travel can be expected roughly 2 times/quarter.

Requirements

3–5 years experience in social media, digital marketing, or community engagement roles
Experience managing and executing social media programs across multiple channels
Experience developing and delivering training or guidance to support consistent execution across teams or locations
Experience working with influencers, brand ambassadors, or external partners, including coordinating campaigns and managing relationships
Strong attention to detail and judgment to ensure content is accurate, on brand, and appropriate prior to publishing
Ability to manage multiple priorities and deliver work in a fast-paced, high-volume environment
Ability to identify and escalate risks or issues related to content, partnerships, or brand alignment

Nice To Haves

Experience in retail, franchise, or multi-location environments
Experience planning and managing program budgets or campaign spend
Experience creating or editing social media content (video, images, posts)
Familiarity with social media platforms, tools, and analytics
Experience supporting large-scale rollouts or program launches across multiple locations
Experience working with agencies or external vendors

Responsibilities

Design and execute the rollout and ongoing operation of store-level social media programs, ensuring accounts are active, consistent, and aligned to defined standards.
Develop and deliver training and materials for store leaders to enable consistent execution of local social media accounts, updating content regularly to reflect changes in platforms and business needs.
Design and execute influencer and ambassador programs in alignment with defined direction, including managing partnerships, negotiating agreements, and delivering campaigns.
Review and provide direction on social media content across national and local channels to ensure alignment with defined standards and messaging requirements prior to publishing.
Direct day-to-day work and provide guidance to social media team members to ensure consistent and accurate execution of social media activities.
Identify and escalate risks, issues, or inconsistencies in social media execution, including content, partnerships, and store-level activity.
Plan influencer and social program spend within allocated budgets, ensuring investments are aligned to defined priorities and approved by manager.

Benefits

Competitive compensation
Retirement savings support
Comprehensive well-being benefits
Short Term Incentive Plan Bonus
Deferred Profit-Sharing Plan (DPSP)
Flexible, cost-shared health and dental benefits
Annual paid time off, including personal and vacation days
Additional paid holiday time between Christmas and New Year’s
Coaching, training, and support for career growth
Store Discount
Parental leave salary top-up
Recognition program that celebrates great work with monetary rewards and other perks
Safety first environment