Digital Communications Supervisor

KRAFT SPORTS AND ENTERTAINMENT LLC•Flower Mound, TX

1d•Onsite

About The Position

The Digital Communications Supervisor will be responsible for leading digital marketing execution and personalizing the fan experience across channels. This includes managing development and execution of all email marketing, mobile app personalization, push notifications, and SMS/MMS communications, as needed, for numerous internal clients within the Kraft Sports + Entertainment and Gillette Stadium businesses, including the New England Patriots. This position will also be responsible for overseeing KSE marketing knowledge base, including all content on the Gillette Stadium website, mobile app, and chatbot to ensure relevance and proper prioritization. The position will be responsible for multiple concurrent projects and will report to the Customer Marketing Senior Manager.

Requirements

Bachelor’s degree in marketing or a related field
2-4 years of relevant and progressively more responsible experience
Excellent copywriting and proofreading skills
Strong knowledge of email and digital technologies, software and applications
Detail and results oriented, with strong organizational and project management skills
Development and page design experience within content management systems
Flexibility in working quickly and efficiently under pressure to handle shifting priorities
Thorough knowledge of email marketing concepts and best practices
Ability to work collaboratively with teams consisting of technical and non-technical members
Work well in fast paced, team-oriented environment, with consumer-centric mindset
Able to take constructive criticism and change direction to suit operational needs

Nice To Haves

Previous experience with email marketing platforms such as Zeta, Marketo, Responsys, Exact Target preferred

Responsibilities

Lead the planning, development and execution of high volume of email, push and SMS campaigns that drive growth across our brands through retention, cross-sell and up-sell
Develop and manage digital marketing calendar, prioritizing touchpoints based on revenue potential and reach
Manage the creation and development of customer journey campaigns including onboarding, offboarding, and nurture programs
Strategize and organize communications calendar for member outreach including leading monthly communication planning meetings
Manage cross platform knowledge base, ensuring consistent messaging across Email, Web, App, Chatbot, Push
Responsible for all content within the Gillette Stadium website and mobile app to ensure relevant and proper prioritization
Support marketing & personalization strategy across the Patriots and Gillette Stadium mobile apps
Develop and manage push notification strategy from Gillette Stadium App across all stadium events
Serve as platform owner of Gillette Stadium, Patriots and Revolution website chatbot
Create messaging (emails, web copy, SMS, digital ads, acquisition forms, sweepstakes, etc.) and monitor copy, to support campaigns and communication priorities
Own and manage the static and interactive stadium maps repository to ensure accuracy, distribution and utilization of group specific stadium maps
Collaborate with creative teams to ensure communications are executed within brand guidelines of New England Patriots and Gillette Stadium
Ensure persuasive CTAs and tracking mechanisms (e.g., came from codes) are included as needed
Manage the creation, scheduling, and deployment of all email and SMS campaigns, including copywriting and proofreading
Develop emails and landing page layouts that are mobile responsive and user-friendly, and test renderings across multiple email clients and ISPs
Collaborate with departments across the organization to support member communication objectives
Consume sports and marketing content across other teams, leagues and brands
Special projects and assignments as business dictates