Digital Communications Specialist, Dean's Office - Georgetown University College of Arts & Sciences
About The Position
Under the direction of the Director of Communications, the Digital Communications Specialist is charged with developing and implementing strategic plans and tactics to drive awareness and engagement through targeted creative, compelling and branded digital content. Specifically, the role will primarily support the College’s storytelling and engagement efforts by utilizing multiple forms of communication, including, but not limited to, social media, web, multimedia and other emerging communication platforms. This position ensures collaboration and communication with other College and University departments, coordinates and collaborates with other communications specialists on tasks to ensure satisfactory and timely completion of promoting news and events. With the goal of building brand awareness and driving engagement, this person leverages high-quality content and reports on metrics.
Requirements
- Bachelor's degree
- 3-4 years of full-time experience in content marketing or digital media marketing within higher education/non-profit
- Experience in drafting ad copy and sponsored content
- Experience creating content that is suitable for a social audience; excellent grasp on current popular culture and the College student demographic
- Ability to simultaneously handle multiple projects in busy remote office environment
- Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
- Proficiency in Google Analytics and knowledge of social media management apps/software
- Proficiency in all Microsoft Office programs required
- Wordpress experience and MailChimp experience required
Nice To Haves
- Knowledge of Adobe Creative Suite preferred.
- Marketing Cloud experience helpful.
- Higher education experience strongly preferred
Responsibilities
- Developing and implementing strategic plans and tactics to drive awareness and engagement through targeted creative, compelling and branded digital content.
- Supporting the College’s storytelling and engagement efforts by utilizing multiple forms of communication, including social media, web, multimedia and other emerging communication platforms.
- Ensuring collaboration and communication with other College and University departments.
- Coordinating and collaborating with other communications specialists on tasks to ensure satisfactory and timely completion of promoting news and events.
- Leveraging high-quality content and reporting on metrics with the goal of building brand awareness and driving engagement.
- Managing student interns’ work.
Benefits
- medical, dental, vision, disability and life insurance
- retirement savings
- tuition assistance
- work-life balance benefits
- employee discounts
- an array of voluntary insurance options
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
