Digital Communications Manager

Market America•Greensboro, NC

About The Position

The Digital Communications Manager will be responsible for developing and implementing digital communication strategies that drive customer engagement, brand awareness, and conversions. The Digital Communications Manager will use various channels, including email, SMS, and push notifications, to reach our customers at strategic touchpoints throughout the customer journey.

Requirements

Associates degree in Business, E-Commerce, Marketing, or related field, Bachelors degree preferred.
At least 3 years of experience in digital communications management
Hands-on experience working with various digital communication platforms and tools such as marketing automation software, SMS providers, and push notification services.
Experience in email automation software like Maropost, Mandrill or similar tools
Experience in SMS automation software like Twilio or similar
Familiarity with the technical aspects of digital communication platforms and tools
Demonstrable experience in developing multi-channel communication campaigns and automation.
Strong analytical skills with a focus on measuring and improving performance metrics.
Excellent written and verbal communication skills
Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

Create and oversee the implementation of digital communication strategies that align with company goals.
Develop messaging for email, SMS, and push notifications that promote our brand and drive customer engagement and conversions.
Manage and optimize multi-channel digital communication campaigns.
Plan and execute automated campaigns based on trigger events, customer behavior, and segmentation.
Ensure compliance with current digital communication regulations and laws for all of our markets.
Track and analyze the performance of digital communication campaigns, including email, SMS, and push notifications, and use the findings to drive continuous improvement.
Collaborate with internal teams to ensure brand alignment across all channels.
Monitor industry trends and developments to ensure our digital communication strategies remain effective.
Understand digital communication trends across our international markets and tailor strategies accordingly.
Complies with company policies and procedures.
Performs other duties as needed.
Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.