Digital Communications Coordinator - Classified

State of ColoradoDenver, CO
Hybrid

About The Position

The Colorado Department of Education (CDE) is seeking a Digital Communications Coordinator to join its Communications Division. This role is crucial for ensuring that districts, schools, educators, and families have access to necessary information and resources through CDE's public website, intranet, and learning management system. The coordinator will act as a strategic communications expert, simplifying complex information, supporting website content contributors, and enhancing user experience through data and best practices. This position is part of a team dedicated to promoting and celebrating Colorado's public schools. The role involves writing, editing, organizing, and maintaining accurate, accessible, and user-centered digital content. The coordinator will also provide guidance to department web content coordinators, manage digital platform requests, support learning management system functions, analyze data, and recommend content improvements. A key responsibility is serving as the primary contact for the Educator Talent Division's website and digital communication needs, collaborating with internal partners to clarify requirements, coordinate efforts, and ensure clear communication for CDE audiences. The final salary will be determined based on the candidate's qualifications and internal equity, adhering to the Colorado Equal Pay for Equal Work Act.

Requirements

  • Six (6) years of relevant experience in an occupation related to the work assigned to this position, such as communications, website management, multimedia journalism, web analytics, public relations, or a similar field.
  • At least two (2) years of professional experience must include work assigned to this position/ be directly related to the duties of this position, such as communications, website management, multimedia journalism, web analytics, public relations, or a closely related field.
  • Experience writing and editing website content.
  • Experience working with website content management systems (i.e., Finalsite, EdLio, Apptegy, or similar).
  • Experience reviewing digital content for accessibility and plain language.
  • Experience using website analytics or digital communications data to support content improvements.
  • Ability to form strong relationships with stakeholders to facilitate transparent and frequent communication.
  • Ability to work both independently and in a team environment.
  • Strong written and verbal communication skills.
  • Strong attention to detail (proofing work, spelling, grammar, formatting, etc.).
  • Demonstrated ability to effectively balance quality of work and productivity expectations.
  • Ability to work with confidential information
  • Demonstrated ability to effectively collaborate with internal and external customers (e.g., school districts, other CDE units).
  • Demonstrated ability to prioritize and organize work to accommodate and meet the changing needs of the department and meet deadlines.
  • Demonstrated ability to take initiative and exhibit a proactive approach to work.
  • Demonstrated ability to identify problems and recommend solutions prior to the standard being jeopardized.
  • Must be willing and able to submit to the pre-screening process and pass a background check.
  • Commuting to the CDE buildings is required.
  • Ability and willingness to independently determine, obtain means, and complete required travel (percentage 5%).
  • Work extended schedule per business needs.
  • Report to work location per business needs.
  • DL Not Required: Required to independently determine and obtain means to complete travel requirements ( percentage 5%).
  • Sign the acknowledgment form that this position is funded through state funds and is subject to availability.

Nice To Haves

  • Experience working in a state education agency, public K–12 school or school district, Board of Cooperative Educational Services (BOCES), or other local education agency.
  • Experience using or supporting users in a Learning Management System (LMS).
  • Experience working with Finalsite.

Responsibilities

  • Support Digital Platform-Based Strategic Communications, inclusive of: Applying CDE website standards, publishing workflows, and content practices under the direction of the Senior Web Manager.
  • Supporting Content Management System (CMS) administration, web request triage, content organization, page updates, and coordination with internal partners, vendors, and Information Management Services.
  • Analyzing content needs, audience needs, and program goals to write, edit, publish, and maintain accurate, timely, accessible digital platform content aligned with CDE style, branding, and messaging standards.
  • Working with program offices to clarify needs, improve readability, remove outdated information, and support emergency or high-priority updates.
  • Supporting Learning Management System (LMS) user access, basic troubleshooting, and communications with course owners; coordinating LMS requests; escalating technical or security issues; and maintaining LMS guidance, user instructions, and support materials.
  • Proactively reviewing and revising content to align with CDE web and communications standards.
  • Reviewing digital content for accessibility, plain language, usability, and alignment with CDE standards, including identifying issues with navigation, readability, broken links, outdated content, mobile display, or document accessibility and recommending or coordinating improvements.
  • Serving as a resource and guide for web content coordinators and staff submitting digital platform requests by developing training materials, guidance, and documentation and providing support on CMS use, content standards, accessibility expectations, and effective digital communication practices.
  • Reviewing website, LMS, and digital communications data to identify trends, user needs, and improvement opportunities and preparing reports, summaries, or dashboards to support informed content updates.
  • Using approved tools, including AI-assisted tools when appropriate, to support content quality, accessibility, efficiency, and user experience.
  • Provide Digital Content and Data Reporting Support for the Educator Talent Division, inclusive of:
  • Working in partnership with the Educator Talent Division as the primary liaison for the division’s website and digital communications needs.
  • Creating, updating, and managing division landing pages and web content; providing support with content creation and revision; and adapting content format, tone, and level of detail based on audience needs and program goals.
  • Coordinating the development, publication, and maintenance of public-facing Educator Talent dashboards and related digital data products in partnership with business intelligence staff, Educator Talent Research & Impact staff, and subject matter experts in Educator Talent.
  • Developing supporting web content, documentation, and communications materials to ensure dashboards are accessible, understandable, and effectively communicate educator workforce information.
  • Tracking engagement metrics, website analytics, and usage data for Educator Talent web pages and public-facing dashboards.
  • Summarizing findings and recommending content, usability, communication, or product improvements based on data, stakeholder feedback, user needs, and communication objectives.
  • Coordinating stakeholder review and supporting continuous improvement of digital communications and dashboard products.

Benefits

  • Flexible work schedules and flexible workplace options that may include flexible working hours, working from home, working in the office, and/or a hybrid working environment.
  • Premier medical, dental, vision, and dependent life insurance options. All with a generous employer contribution keeping employee costs as low as possible.
  • Employer paid short-term disability and life insurance
  • Up to 160 hours of Paid Family Medical Leave (PFML)
  • 11 paid holidays per year
  • Competitive vacation and sick leave accruals
  • Retirement through the Public Employees Retirement Association (PERA)
  • Employer paid RTD Eco Pass (certain restrictions may apply)
  • Paid professional development opportunities
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