Digital Communications Lead

Co-op•Winkler, MB

1d•Onsite

About The Position

Join our team and see how Co-op does business differently! At Gardenland Co‑op, you’re part of a community‑driven cooperative rooted in the Pembina Valley—where success is shared with the very people who call this place home. Powered by local ownership, local decision‑making, and local impact, your work here goes beyond a job. It’s a career with purpose, and a place to truly belong. We are expanding our Marketing Department and are excited to introduce a new role. This opportunity is ideal for a self-motivated individual who thrives in a fast-paced environment, brings creativity to their work, and has a strong business mindset.

Requirements

3+ years’ experience in social media management or digital marketing.
Experience managing multiple social media platforms for a business.
Strong understanding of the local business landscape and communities in Southern Manitoba.
Active involvement in the local community is required.
Excellent written and oral communication skills are essential.
Experience with JotForm, Mail Chimp, Meta Business Suite.
Proficiency with graphic design, content creation tools such as Canva, Adobe Creative Suite or similar platforms.
Strong organizational and project management skills.
Proficient is Office 365; Outlook, Excel, Word in particular.
Class 5 license and willingness to travel to our locations in Southern Manitoba required.
Competencies required: Business Acumen, results focus, innovative mindset, action oriented/work with urgency.

Nice To Haves

Post-secondary education in marketing, business, communications, digital marketing or a related field preferred.
Photography experience an asset.
Videography experience an asset.

Responsibilities

Consistently represent and uphold the Co-op brand by demonstrating Gardenland Co-op’s vision, mission, and values in all interactions.
Act as a Co-op ambassador with a strong understanding of the Cooperative Retailing System and the cooperative business model.
Work in a safe manner; follow safety program.
Develop content and execute integrated marketing strategies that support organizational objectives, increase customer engagement, and drive sales growth across multiple retail categories.
Collaborate with Marketing Manager to identify marketing opportunities, seasonal promotions, and customer engagement strategies.
Translate business goals into actionable marketing campaigns that deliver measurable results.
Develops and fosters strong working relationships within the leadership team, and all team members of Gardenland Co-op.
Develop and manage digital marketing campaigns across social media, email marketing, digital advertising, and emerging marketing channels.
Build customer awareness, engagement, and loyalty through targeted communications and promotional activities.
Create and implement customer retention and loyalty initiatives that encourage repeat business.
Identify opportunities to enhance the customer journey and overall customer experience.
Support promotional planning and campaign execution across all retail categories.
Develop engaging content including written communications, graphics, photography, and video.
Create marketing materials for digital and traditional channels.
Ensure all communications are aligned with brand standards and organizational messaging.
Support storytelling initiatives that highlight products, services, customers, employees, and community involvement.
Maintain and update website content to ensure accuracy, relevance, and brand consistency.
Improve website usability, customer engagement, and online conversion opportunities.
Support online forms, promotional landing pages, and event registrations.
Assist with search engine optimization (SEO) and digital visibility initiatives.
Track, analyze, and report on marketing campaign performance across all digital channels.
Monitor key performance indicators including engagement, traffic, conversions, sales impact, and return on investment.
Use customer insights, sales data, and marketing analytics to inform strategy and decision-making.
Provide regular reports and recommendations to leadership.
Coordinate with internal departments to support marketing objectives and promotional activities.
Work with external vendors, agencies, media partners, and suppliers as required.
Maintain positive working relationships with community organizations, staff and business partners.