Digital Communication Manager
About The Position
Thales is seeking a Digital Communication Manager in Arlington, Virginia, to lead Thales North America's internal and external digital communications across the internet, internal digital platforms such as the intranet and Digital Workplace, and social media channels. The role develops original branded communications for the company website, leadership presentations, external communications, press releases, intranet, and social media. It also conceptualizes, develops, implements, and manages social media and digital campaigns; writes short and feature-length stories; and ensures web content is accurate, current, and aligned with Thales communications strategy. The manager leads digital strategy and social media activity, manages the digital workplace program, oversees community management and social sentiment, and supports digital events and industry-event communications. The position also applies global brand guidelines to social channels and promotes employee social media ambassadorship. The role is based in Arlington, Virginia, with a hybrid workplace arrangement.
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, or a related field of study.
- At least 7 years of experience developing and leading social media campaigns.
- At least 7 years of experience writing blog and feature stories for web and/or print.
- At least 5 years of experience managing social media and website platforms, producing multimedia content, and managing and analyzing metrics.
- At least 3 years of management experience.
- In-depth knowledge and understanding of social media channels, including Facebook, Twitter, Instagram, Snapchat, YouTube, and emerging channels, and their audiences.
- Ability to strategically analyze objectives and translate them into effective social media and digital deliverables.
- Exceptional writing skills and attention to detail.
- Knowledge of Associated Press editorial style.
- Familiarity with Microsoft Outlook, PowerPoint, Excel, and Photoshop.
- Must be legally authorized to work in the United States for any employer at the time of hire; visa sponsorship is not available now or in the future.
- Must successfully complete a post-offer background check.
Responsibilities
- Conceive, develop, and implement a comprehensive digital strategy aligned with key North America priorities and informed by the competitive and political landscape.
- Identify creative approaches to digital and social media activities to increase Thales North America's external visibility and establish the region as a leading digital and social presence within Thales Group.
- Research, select, and manage internal and external digital events, such as virtual town halls, Twitter chats, and YouTube or LinkedIn Lives.
- Serve as digital program manager for NORAM’s digital workplace, The Edge, determining strategic direction, overseeing migrations, contributing to the platform roadmap, and liaising with Internal Communications.
- Manage social platform communities, monitor comments, develop responses for routine matters and selected events, initiatives, or crisis situations, track social sentiment, and advise senior management on reactive activities.
- Implement global brand guidelines on social media and execute graphic design supporting social and digital content.
- Represent Thales on site at industry events, identify opportunities for social activity, capture content, and amplify event messaging to digital audiences.
- Promote social media use among employees and execute or support programs that encourage employee ambassadorship, including Social Media Champions and Buzzworthy.
- Develop branded communications for company websites, leadership presentations, external communications, press releases, intranet, and social media.
- Write short and feature-length stories and ensure web content is accurate, up to date, and strategically aligned with Thales communications.
Benefits
- Elective health, dental, and vision coverage; FSA/HSA; voluntary life and AD&D; whole group life with long-term care; critical illness, hospital indemnity, and accident insurance; legal plan; identity theft protection; and pet insurance.
- Retirement Savings Plan available after 30 days, with a company contribution and match and no vesting period.
- Company-paid holidays and paid time off.
- Company-provided life insurance, AD&D, disability coverage, Employee Assistance Plan, and Well-being Program.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
