Digital Commerce Manager

Marmon Holdings, Inc. • Leawood, KS

2d • Hybrid

About The Position

The Digital Commerce Manager is responsible for leading the strategy, execution, and performance of Wilbert’s digital commerce ecosystem with a deep understanding of digital marketing. This role drives revenue growth by optimizing digital storefronts, enhancing the end-to-end customer journey, and delivering a seamless, high-performing online experience in a B2B2X business model. The Digital Commerce Manager plays a critical role in scaling online sales by leveraging data-driven insights, improving conversion rates, and continuously refining merchandising, marketing, and user experience strategies across all digital touchpoints.

Requirements

• Bachelor’s degree in marketing, communications, business, information systems, or equivalent combination of education and experience.
• 5-7+ years of leadership experience in online marketplaces, online retail operations, ecommerce management, and digital marketing, with experience leading direct reports, projects, and cross-functional teams.
• Familiarity with web design principles, CRO strategies, UX/UI principles, and personalization tools
• Ability to interpret data, provide actionable insights, and make strategic decisions
• Excellent writing, editing, and proofreading skills
• Strong communication, leadership, and problem-solving skills
• Project management skills and the ability to meet deadlines
• Strong understanding of SEO, AEO, GEO and digital marketing principles
• Experience with analytics tools (Google Analytics or similar platforms)
• Experience with marketing automation and CRM systems
• Ability to lead and manage multiple projects, remain calm under pressure, work collaboratively, and maintain organizational brand standards
• Ability to effectively engage with team members of all levels and across departments
• Valid driver’s license and acceptable Motor Vehicle Report (MVR).

Responsibilities

• Manage Wilbert’s website, ecommerce marketplace, and third-party integrations, ensuring brand consistency, optimal performance, and coveted user experience.
• Enhance the end-to-end digital customer journey from discovery through purchase and post-sale engagement while improving site usability, navigation, checkout flows, and personalization to maximize satisfaction and conversion.
• Own the end-to-end third-party supplier journey on the marketplace (onboarding, catalog/content standards, integrations, order workflows, and ongoing support), developing clear playbooks, training, and SLAs.
• Develop and execute a comprehensive digital commerce strategy aligned to business objectives identifying opportunities to expand online revenue, customer acquisition, and retention.
• Collaborate closely with Product Management to define assortment, pricing, and promotional strategies, while leading online merchandising initiatives that drive engagement and conversion through high-quality, accurate product content.
• Collaborate with teams to execute SEO, AEO, GEO, PPC, email marketing, and social media campaigns aimed at driving high-quality traffic.
• Own and monitor key performance indicators (KPIs) related to online sales, analyzing data to identify trends, and making informed decisions to optimize performance.
• Coordinate with supply chain and logistics teams to ensure products are in stock and orders are fulfilled efficiently.
• Act as a bridge between Marketing, IT, Sales, Customer Service, and Operations to ensure a cohesive customer journey, platform stability, scalability, and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior