Digital Commerce Content Intern – Long Tail Brands

Haleon • New York, NY

22d

About The Position

Haleon is seeking a driven, organized, and creative Digital Commerce Content Intern to support the growth of its long tail brands portfolio across digital commerce platforms. This role will focus on improving digital shelf content, social commerce content buckets, and platform-fit creatives to drive visibility, engagement, and conversion for these brands. The intern will work closely with the Digital Commerce team to ensure all brands have strong and shopper-relevant content online. The internship offers learning objectives such as gaining hands-on experience in digital shelf management and content optimization, understanding how content drives conversion in e-commerce and social commerce, learning to create platform-fit assets for platforms like TikTok, Shopee, and Lazada, developing skills in campaign execution, content planning, and performance tracking, gaining exposure to managing emerging/long tail brand growth strategies, and gaining exposure to social commerce content pillars planning for short-form videos.

Requirements

• Currently pursuing a degree in Marketing, Business, Communications, or related field.
• Strong interest in e-commerce, content creation, or social commerce.
• Detail-oriented with good organizational skills.
• Proactive, creative, and eager to learn.

Nice To Haves

• Familiarity with platforms like Shopee, Lazada, and Tiktok is a plus.
• Basic skills in content creation tools (Canva, Photoshop, CapCut, etc.).

Responsibilities

• Audit and update product listings (titles, descriptions, images) across platforms.
• Ensure all long tail brands have complete and optimized digital shelf content.
• Coordinate with the trade marketing team to gather product information for long tail brands.
• Create briefs for agencies for product content creation.
• Review content produced by agencies and provide comments based on adherence to branding guidelines and brand strategy.
• Support uploading and maintaining product assets in seller centers.
• Assist in developing e-commerce and social commerce content (images, short videos, banners).
• Adapt assets into platform-fit formats (e.g., vertical video for TikTok).
• Help create content briefs aligned with brand messaging and campaign goals based on content buckets per shopper cohort.
• Support execution of campaign content requirements for long tail brands.
• Help track content deliverables across campaigns and BAU (business-as-usual) activities.
• Assist in maintaining the content and campaign calendar.
• Coordinate with internal teams (brand, trade marketing, d-commerce team content, agencies).
• Support alignment of content requirements, timelines, and approvals.
• Assist in ensuring all content meets brand and compliance guidelines.

Benefits

• Practical experience in end-to-end digital commerce operations.
• Exposure to real campaigns and content strategies for multiple brands.
• Hands-on training in digital shelf, content, and performance marketing fundamentals.
• Opportunity to contribute to emerging brands with high growth potential.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed