Digital Campaigns, Policy Advocacy

Anthropic•Washington, DC

9d•$265,000 - $295,000•Hybrid

About The Position

Anthropic is seeking a strategist to join its Public Policy team, specifically within the Policy Campaigns team. This role focuses on translating the company's policy priorities into active campaigns, encompassing research, polling, messaging, coalition building, paid media, and external execution. The strategist will be responsible for developing and executing paid media campaign strategies, managing agencies, and measuring the success of advocacy campaigns both domestically and internationally. This is a strategic and program management position requiring the ability to define campaign objectives, identify target audiences, craft effective messages and tactics, and implement campaigns accordingly. The role involves managing multiple policy issues across various markets, finding cross-cutting approaches, directing external agencies, and ensuring alignment with Policy, Communications, Marketing, Public Affairs, and Legal teams under tight legislative timelines. A significant portion of the role involves project management, overseeing multiple campaigns simultaneously across different time zones and agencies, while adhering to schedules and budgets. The position reports to the Head of Policy Campaigns.

Requirements

Experience running digital content and paid media for a corporate affairs team, political campaign, advocacy organization, public affairs firm, or issue campaign, including owning a media budget
Experience managing creative and media-buying agencies, including briefs, scopes, budgets, and performance reviews
Experience running campaigns aimed at policymakers, key opinion formers, or other influential audiences
Experience managing several campaigns or projects at once, with multiple agencies and stakeholders in different time zones
Experience building campaign reporting in spreadsheets or dashboards

Nice To Haves

Experience managing state or federal legislative campaigns
Experience running campaigns inside a large organization or coalition with competing priorities
Working knowledge of AI safety and technology policy issues
Experience running campaigns in markets outside the US
Hands-on familiarity with ad platforms and targeting, such as Meta, LinkedIn, and programmatic buying

Responsibilities

Design paid and digital campaign strategies for legislative and policy goals, including objectives, audiences, messaging, tactics, phasing, and budget
Develop campaign messaging and tactics with the Campaigns team, executives, Public Affairs, and Communications, and make sure paid media carries the core message
Spot where a campaign could conflict with Anthropic's other policy, commercial, or international priorities, and resolve those tensions before launch
Direct creative and media-buying agencies: set strategy and briefs, scopes and budgets, hold timelines, and hold the work to a high standard
Run several campaigns at once across time zones and agencies: own the timelines, workplans, budgets, and status reporting, and keep partners in the US and abroad aligned
Build rapid response capabilities with Policy, Marketing, Legal, and Communications so campaigns can respond quickly in changing environments
Set success measures before launch, report results plainly, and adjust strategy based on what works
Work cross-functionally to find the stories and moments that make policy arguments concrete for policymakers and opinion formers