Part Time Digital Brand & User Experience Specialist

Penn State University • University Park, IL

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About The Position

The Office of the Senior Vice President for Research is seeking applicants for a part-time job of Digital Brand and User Experience Specialist. This role involves conducting market and competitive analyses, planning and facilitating discovery workshops, developing compelling written and visual content, designing and prototyping digital engagement experiences, and launching and maintaining websites. The specialist will also monitor and analyze website traffic and digital campaign effectiveness, recommending improvements to enhance organizational visibility and engagement.

Requirements

• Experience in branding, communications, marketing, digital strategy, or related fields.
• Strong facilitation and stakeholder engagement skills with the ability to collaborate across multidisciplinary teams.
• Proficiency in copywriting, graphic design, website development, and content management systems.
• Familiarity with CRM platforms, social media management, and analytics tools.
• Strong written and verbal communication skills with the ability to translate complex ideas into clear, engaging content.
• Demonstrated ability to manage multiple projects and deliver high-quality work in collaborative environments.

Responsibilities

• Conduct market and competitive analyses to evaluate the branding, positioning, and communications strategies of peer organizations.
• Plan and facilitate discovery workshops with internal teams, communications staff, leadership, business development personnel, and other stakeholders to define core messaging, visual identity, strategic positioning, and brand values.
• Develop compelling written and visual content, including copywriting, graphic design, presentations, and branded communications materials.
• Design and prototype digital engagement experiences, including website concepts, social media strategies, and CRM-integrated communication workflows.
• Develop, launch, and maintain websites, ensuring content accuracy, accessibility, usability, and alignment with organizational goals.
• Monitor and analyze website traffic, engagement metrics, brand performance, and digital campaign effectiveness; recommend and implement iterative improvements.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed