(Hybrid) Digital and Social Media Strategist - Health Sciences-Medicine Communications and Marketing

West Virginia University • West Virginia, WV

28d • Hybrid

About The Position

The Health Sciences - Medicine Communications and Marketing Department at West Virginia University is currently accepting applications for a (Hybrid) Digital and Social Media Strategist. The Digital and Social Media Strategist serves as a vital strategic partner within the WVU Health Sciences Communications and Marketing team, functioning as a high-level storyteller and digital architect. This role is responsible for conceptualizing and executing a sophisticated multi-channel content strategy—spanning professional photography, video production, and dynamic social media narratives—to advance the reputation of schools within WVU Health Sciences and to manage the Chancellor and Executive Dean’s social portfolio. The incumbent must demonstrate a unique dual-competency: the creative agility to produce daily, high-impact branded content and the technical acumen to develop HTML email communications and advanced data analytics. By translating complex institutional successes into measurable digital engagement, the Strategist ensures that all outreach is cohesive, strategically aligned with the University’s mission, and optimized through rigorous analytic reporting to drive future institutional strategy.

Requirements

• Bachelor's degree in journalism, communications, public relations, English, or a related field required.
• A minimum of two (2) years of experience in a combination of the following: Social media management, Marketing, Digital content creation
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Nice To Haves

• Professional proficiency in HTML email design, as well as audio, video, and photography production experience.
• Experience in an academic medical center or higher education.

Responsibilities

• Actively engage on social media accounts to enhance reputation and build relationships with key audiences, jumping at the chance to grab a camera and create fresh, branded content on a daily basis.
• Shoot and edit high-quality videos and photographs for social media and other marketing/branding efforts, showcasing WVU Health Sciences experts as leaders in the industry.
• Architect, build, and manage responsive HTML emails that bridge the gap between social engagement and direct digital outreach, ensuring a cohesive experience for constituents.
• Produce comprehensive monthly and quarterly web and social analytic reports that move beyond "vanity metrics" to analyze conversion funnels and audience sentiment.
• Leverage competitive intelligence and reporting to drive future strategy, identifying which content pillars and digital tactics yield the highest ROI for the Health Sciences mission.
• Manage daily operations across all social media platforms, including developing copy, community management, real-time engagement, and maintaining a robust social media planning calendar.
• Work with various stakeholders across multiple organizations to manage shifting priorities and expectations.
• Work closely with the Health Sciences Communications and Marketing team and across units to execute on brand marketing initiatives and affiliated web content while proactively producing original ideas, this includes sourcing content from the five academic schools, affiliated partners, and leaders.
• Monitor and update social media in crisis situations and provide fast-reaction customer service via social platforms to resolve issues with user experience.

Benefits

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6%25 employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level