Digital Analytics Technical Lead
About The Position
Empire Life is looking to hire a Digital Analytics Technical Lead to join our Front Office & Security team! We are actively seeking candidates to fill a current, open position. Why pursue this opportunity The role - this is a new position and your chance to join a growing team, while being provided the opportunity to make an impact. The opportunity - collaborate with cross-functional teams and work on a variety of projects that will keep you engaged and continuously learning. Have your voice heard - with a fresh perspective, we welcome those that can highlight opportunities for improvement. We encourage creative and innovative thinking and welcome candidates who are not afraid to challenge the status quo. Hone your skills - this is an opportunity that allows for you to grow your technical, and functional skills.
Requirements
- 3+ years of dedicated experience in digital analytics architecture and implementation.
- Expert-level proficiency in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- A solid front-end development background (strong JavaScript, HTML, CSS, and DOM manipulation).
- Platform-level mindset: Ability to connect disparate systems and stitch together cross-domain sessions
- Consultative Approach: Proactively identifies the "why" behind data trends and recommends actionable next steps to improve the customer journey.
- If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.
Nice To Haves
- Demonstrated experience with Customer Data Platforms (CDPs), specifically Segment, is an asset.
- SQL Knowledge: Ability to query data (e.g., BigQuery) to validate tracking accuracy and build advanced reports is an asset.
Responsibilities
- Platform-Level Tag Architecture: Own and maintain our Google Tag Manager (GTM) Master Container and sub-workspaces. Architect complex event tracking across both Traditional (MPA) and Single Page Applications (SPA), ensuring a continuous data story as users move between our public marketing sites (Drupal) and authenticated portals.
- Hands-on Analytics Development: Act as a hybrid analyst/developer. Write, test, and integrate custom JavaScript, DataLayer pushes, and tracking scripts directly into our codebase to support our Front Office development teams.
- Data Routing & CDP Strategy: Manage our GA4 ecosystem (Global Rollups and local properties) while helping lay the groundwork for our future data infrastructure, which includes routing our event data into Segment for centralized analytics and ensuring seamless Identity Resolution (stitching user behaviour across logged-out and logged-in states).
- Cross-Functional Journey Mapping: Serve as the analytics bridge between Business, UX/UI, Front Office Development, Core Data, and AI/ML teams. Insert yourself into the design and dev workflows to define DataLayer requirements and tracking specifications before code is written.
- Data Visualization & Insights: Translate raw, complex data into automated PowerBI and/or Streamlit dashboards that clearly highlight user journey friction points, conversion bottlenecks, and platform-wide performance for executive stakeholders.
- Governance & Schema Management: Define and enforce a standardized Tracking Plan and Data Dictionary to ensure consistent naming conventions. Lead the QA process for all new web deployments and ensure 100% compliance with PII security standards.
Benefits
- Hybrid work model
- Competitive salaries with annual pay increases
- Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
- Access to learning & development programs, and education/tuition reimbursement (role dependent), to support your professional growth and career advancement.
- Competitive uncapped commission, for sales positions
- A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, health and dental and a generous health account
- Flexible work arrangements and an annual allotment of personal health days.
- Four weeks annual vacation from hire date
- A defined contribution pension plan with generous employer matching
- Top up programs for parental leave and compassionate leave
- Employer-sponsored wellness and recognition programs
- A cash employee referral program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
