Digital Analytics Analyst

Great American Insurance Group

1d•Hybrid

About The Position

The Customer Insights & Analytics team is seeking a Digital Analytics Analyst to support customer-focused initiatives across the organization. This is a mid-level role requiring both hands-on technical skills and strategic thinking. The position is responsible for implementing digital analytics tools, contributing to measurement strategy development, and translating complex data into clear, actionable insights. You will partner with cross-functional teams to ensure data quality, develop meaningful dashboards, and influence decision-making through structured analysis and data storytelling. This role is ideal for someone who is both technically skilled and strategically minded, with a focus on driving measurable business impact.

Requirements

Demonstrated hands-on skills with SQL
Demonstrated hands-on skills with JavaScript
Demonstrated hands-on skills with Snowflake
Demonstrated hands-on skills with Google Tag Manager
Demonstrated hands-on skills with Google Analytics 4 (GA4)
Demonstrated hands-on skills with Power BI or Tableau
Proactive ownership mindset with the initiative to drive work forward and see tasks through to completion
Forward-thinking approach, anticipating downstream impacts and planning accordingly
Strong analytical thinking with a structured, methodical approach to problem-solving and root cause analysis
Skill in synthesizing stakeholder questions, requirements, and ideas into meaningful, measurable metrics
Capability to distill complex data into clear, actionable insights that drive business and customer impact, with a disciplined focus on meaningful metrics over surface-level reporting
Comfort working in a fast-paced, multi-stakeholder environment within a small, high-impact team
Curiosity and persistence to explore data beyond immediate requests, investigate patterns, and uncover underlying drivers of behavior, contributing to the advancement of an enterprise behavioral analytics practice
Ability to learn complex concepts and tools quickly, take initiative, and apply guidance effectively

Nice To Haves

3+ years of experience in digital analytics, product analytics, or data science
Background working with behavioral analytics tools (Quantum Metric a plus, or similar platforms)
Hands-on expertise implementing and managing analytics through Google Tag Manager, including dataLayer design and governance
Familiarity with consent management platforms (e.g., TrustArc or similar) and privacy regulations (e.g., CCPA and GDPR)
Proficiency working with cloud data platforms such as Snowflake or BigQuery
Skilled in building dashboards and visualizations in Power BI or Tableau
Exposure to A/B testing, experimentation frameworks, or optimization methodologies
Track record supporting cross-functional teams including Product, UX, IT, and Marketing and Branding

Responsibilities

Develop and implement data analysis strategies aligned to business objectives
Define, implement, and validate key performance metrics and KPIs
Configure and maintain digital tracking across platforms and analytics tools
Perform complex analysis across large and disparate datasets
Build dashboards and reports that clearly communicate insights and trends
Identify actionable insights that improve customer experience and inform strategic decisions
Translate data into clear, compelling narratives for stakeholders
Partner with business and product stakeholders to translate objectives into measurement strategies and requirements
Write user requirements, use cases, and documentation to support analytics implementation and reporting