Digital Analytics Intern

Yamaha Corporation

3d•$17•Remote

About The Position

Yamaha is seeking a motivated Digital Analytics Intern to join our Web Analytics team. This role is ideal for someone passionate about data, digital marketing, and music. You will work closely with the Sr. Manager of Web & Digital Analytics to analyze performance across our digital platforms, helping shape our marketing strategies and enhance customer experiences. As a Digital Analytics Intern, you will have the opportunity to work on projects for Yamaha's musical instruments and audio/visual products. You’ll be involved in every stage of marketing projects, from concept to launch, and will gain valuable experience to enhance your portfolio. We seek an intern who is a genuine team member, eager to learn from our experienced team and contribute meaningfully. The ideal candidate brings authenticity and a strong desire to learn.

Requirements

Must be a junior or senior from an accredited university OR have graduated within a year with a degree in Marketing, Business Analytics, Music Business, Data Science, Information Systems, Statistics, Economics, Communications or a combination thereof
Must be able to work full time (M-F 8:30-5pm) during internship
Experience with site analytics tools (e.g., Google Analytics, Adobe Analytics)
Must be able to communicate effectively both verbally and in writing
Strong analytical skills and attention to detail
A passion for music and technology

Nice To Haves

Experience presenting information to key stakeholders
Familiarity with digital marketing channel tactics (e.g., CRM, SEO, CPC, Social) and measurement
Experience with Tableau, Power BI, or similar data visualization tool
Experience with Google Tag Manager or similar tag management solution
Knowledge of RegEx, JavaScript, SQL, or HTML (Elements/CSS/DataLayer)
Familiarity with ETL (Extract/Transform/Load) tools
Social media marketing and/or advertising experience
Appreciation of music and sound

Responsibilities

Assist in the analysis of website traffic, user behavior, and performance metrics using tools like Google Analytics and Google Search Console.
Assist in developing reports and dashboards on digital campaign performance, website usage, and customer engagement.
Contribute to the enhancement of data collection, tagging, analysis, and visualization practices.
Work on A/B testing and other experiments to optimize user experience and increase conversion rates.
Collaborate with Development and other cross-functional teams to ensure data accuracy and accessibility.