Digital Analytics Specialist
About The Position
Smarty is seeking a Digital Analytics Specialist to join their team. This role focuses on analytics implementation and reporting, where the specialist will be responsible for data collection across the company's website and applications, and transforming that data into actionable insights for marketing and product teams. The role involves close collaboration with frontend engineers to establish a reliable data layer, configure Google Tag Manager and GA4, and develop dashboards and reports to monitor performance and user behavior. This position is ideal for individuals who are meticulous about data accuracy and adept at making data meaningful and useful.
Requirements
- Hands-on experience with Google Tag Manager (custom triggers, variables, event-based tracking)
- Strong working knowledge of GA4, including event modeling, parameters, and conversions
- Experience designing or working with a JavaScript dataLayer
- Comfort collaborating with frontend engineers and reading JavaScript/DOM code
- Experience building and maintaining dashboards and reports (GA4, Looker, or similar tools)
- Strong analytical and problem-solving skills
- Ability to translate business questions into measurable analytics solutions
- Solid organizational skills and attention to detail
- Strong communication skills and ability to work cross-functionally
- Ability to take ownership of projects and see them through to completion
Nice To Haves
- Server-side GTM or GA4 Measurement Protocol experience
- Experience with BigQuery or data warehouses
- Familiarity with marketing platforms (Google Ads, HubSpot, LinkedIn, etc.)
- Experience with consent management, GDPR, or CCPA consideration
Responsibilities
- Own and manage Google Tag Manager and analytics instrumentation across our website and applications
- Configure, maintain, and document GA4 events, parameters, and conversions
- Design and maintain a scalable, consistent data layer in partnership with frontend teams
- Debug and validate tracking across browsers, devices, and environments
- Build and maintain core dashboards and reports used by marketing, product, and leadership
- Help stakeholders understand what the data means and how to use it
- Identify gaps in tracking and proactively recommend improvements
- Establish analytics standards, naming conventions, and documentation
- Continue developing your analytics, technical, and communication skills
- Maximize your growth through company-sponsored training, including Arbinger methodologies, and apply what you learn in your work and interactions with others
Benefits
- Excellent compensation (DOE)
- 100% paid health, dental, and basic life insurance premiums (includes family coverage)
- Long-term disability insurance
- Generous paid time off that increases with tenure
- 401(k) retirement plan with matching
- Employee Assistance Program
- Ongoing training for professional and career development
- Great workplace and the tools to accomplish your work
- Fully stocked kitchen with unlimited drinks and snacks
- Team-building lunches and activities
- In-office chiropractic services
- Company retreats and trips to exciting locations
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
