Digital Experience Analytics Analyst

State Farm•Dunwoody, GA

1d•Hybrid

About The Position

The Business Insights Analytics (BIA) area within State Farm Enterprise Technology Department is seeking a candidate to research, measure and analyze customer digital experiences across Web and native app platforms. Selected candidate will have proven skills combining complex data sets in Adobe Analytics, AWS, and Sales Force. Candidate will identify, combine, and analyze customer web traffic, identity management, and digital self-service data. They will write reports and share outcomes specific to trends, anomalies, and insights with a customer-centric and data-driven approach. Candidate selected will be a member of the Digital Experience Analytics team and partner with Information Security Customer Identity Management Suite and Enterprise Technology product teams in the Digital Experience suite.

Requirements

Strong analytical, critical thinking, and problem-solving skills to independently identify and resolve issues, translating findings into clear recommendations.
Ability to retrieve, analyze, and interpret data (leveraging low-code/AI approaches as needed), test assumptions, validate hypotheses, and communicate results through written documentation and presentations.
Ability to build and interpret analytics to deliver customer-centric insights and measurable, actionable outcomes for stakeholders.
Proficiency with analytics/BI tools (e.g., AWS, Adobe Analytics, Power BI, Excel) and demonstrated capability to quickly learn new technical and business concepts.
Experience supporting end-to-end measurement and continuous improvement of customer digital experiences across web and mobile, including authenticated self-service.
Ability to define and align measurement approaches and success metrics in partnership with Enterprise Technology product teams within the Digital Experience suite.
Strong business acumen in insurance/financial services, including understanding of digital self-service capabilities, with the ability to communicate complex topics effectively in writing and verbally.
Proven collaboration skills to build strong working relationships with business partners and State Farm associates across all organizational levels.
High integrity and self-motivation, with demonstrated time/project management skills to handle multiple complex efforts and strong learning agility.
Qualified candidates must live within a 180-mile radius of a hub location listed below and should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities

Research, measure and analyze customer digital experiences across Web and native app platforms.
Identify, combine, and analyze customer web traffic, identity management, and digital self-service data.
Write reports and share outcomes specific to trends, anomalies, and insights with a customer-centric and data-driven approach.
Partner with Information Security Customer Identity Management Suite and Enterprise Technology product teams in the Digital Experience suite.

Benefits

Compensation is based on a standard 38:45-hour work week.
Potential yearly incentive pay up to 15% of base salary.
Annual raise and bonus.
Robust health and wellbeing programs.
State Farm pays most of your healthcare premium.
Multiple healthcare plan options, including a high deductible plan.
All medical plans provide 100% coverage for in-network preventative care.
Access to vision, dental, telemedicine, 24/7 mental health professionals.
Educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
Fertility/IVF/adoption assistance.
College coaching.
National discount programs.
Interactive monthly financial workshops.
Free financial coaching.
Generous time off policies.
Opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days.
Matching Gift Program.
Good Neighbor Grant Program.
Employee Assistance Fund.
Free financial advisors.
401(k) plan with company contributions of up to 7% of your salary.