Digital Analytics Sr Analyst (Hybrid)

Securian Financial•Saint Paul, MN

4d•Hybrid

About The Position

At Securian Financial, you will leverage data to drive business outcomes that align with Securian's Enterprise Analytics Strategy, Vision and Operating Principles. You’ll work closely with Digital and Marketing stakeholders to translate business questions into analytical approaches, uncover insights, and influence decisions that improve digital experiences and marketing performance. Using tools like Adobe Analytics, Adobe Target, R and Tableau, you will partner with website product owners, marketing associates and business partners to deliver timely, relevant insights. You’ll use data to inform decisions and priorities across our business. You’ll help ‘connect the dots’ for our stakeholders, helping them use insights to drive website optimization and marketing strategy. You will work with website teams to design and deliver A/B testing and personalization.

Requirements

2+ years analytics experience, preferably involving digital experiences
Proven experience working with industry technologies including Adobe Analytics, Adobe Target, RStudio/RShiny or equivalent technologies
Experience with statistical analysis (e.g., regression, hypothesis testing)
Understanding of Adobe Launch or similar tag management technologies.
Experience with data collection schemas, translating business requirements into tagging specs and QA testing of tag changes.
Ability to clearly articulate and explain complex analytical results and methods into clear, actionable business insights for stakeholders of varying technical background and understanding.
Demonstrated curiosity and ability to explore data independently to uncover insights.
Strong ethical mindset with a focus on responsible data use, unbiased analysis, and customer-centric decision making.

Nice To Haves

Adobe Analytics proficiency
Adobe Target proficiency
Posit (R Studio / R Shiny) proficiency
Tableau proficiency
A/B Testing
Adaptability
Adobe Analytics
Adobe Experience Platform Launch
Adobe Target
AI Concepts
Behavioral Targeting
Collaboration
Communication
Data Analytics
Data Governance
Data Storytelling
Data Visualization
Experimentation
Predictive Modeling
Problem Solving
R Shiny
R-Studio
Statistical Analysis
Topic Models

Responsibilities

Translate business questions into structured analytical approaches and hypotheses.
Develop actionable insights that drive business outcomes using structured, semi-structured, and unstructured data.
Communicate results to business stakeholders with a focus on connecting insights to KPIs and informing decisions.
Perform exploratory analysis and visualization of large data sets to identify opportunities for optimization.
Proactively identify trends, anomalies, and opportunities by exploring data beyond defined requests.
Apply statistical methods to evaluate performance, measure impact, and assess confidence in results.
Consult with marketing associates to inform campaign strategy, analyze results and deliver optimization recommendations.
Design and implement measurement and testing strategies for a variety of stakeholders.
Partner with website agile teams to deploy A/B and multivariate testing across web platforms.
Analyze audience segments to deliver personalized experiences to drive conversion.

Benefits

Paid time off
Leave programs: parental leave, caregiver leave for family members, bereavement and military leave.
Nine company paid holidays.
Company-funded pension plan and a 401(k) retirement plan with company contribution up to 10 percent of eligible earnings.
Medical, dental and vision coverage from the first day of employment.
Volunteer paid time off.
Dollar-for-dollar matching gift program.
Associate Resource Groups (ARGs) focusing on Mental Wellness and Disability Pride, Young Professionals, Multicultural Network, Women and Allies Network, and Servicemember.

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