Digital Analytics Project Manager (GA4 & GTM)
About The Position
We are seeking an experienced Digital Analytics Project Manager to lead and coordinate complex digital analytics and measurement initiatives across web and digital product environments. This role will be responsible for driving end-to-end delivery of analytics projects, including requirements gathering, measurement planning, GA4 and Google Tag Manager (GTM) implementations, stakeholder alignment, and analytics governance. The ideal candidate combines strong project management expertise with hands-on knowledge of digital analytics technologies, enabling them to effectively bridge business, product, analytics, and engineering teams while ensuring accurate and scalable measurement solutions.
Requirements
- 5+ years of project/program management experience in digital analytics, martech, or digital product environments.
- Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience managing tagging, measurement, or analytics implementation projects.
- Strong understanding of event tracking, data layers, and analytics QA processes.
- Excellent stakeholder management, communication, and organizational skills.
Nice To Haves
- Hands-on experience with GA4 and GTM configuration or troubleshooting.
- Experience with product analytics, customer journey measurement, and digital instrumentation.
- Familiarity with privacy and consent management requirements.
- Experience with Jira, Confluence, or similar project management tools.
Responsibilities
- Manage analytics projects, timelines, risks, dependencies, and stakeholder communications.
- Collaborate with business, product, engineering, QA, and analytics teams to deliver measurement solutions.
- Translate business requirements into tracking and measurement specifications.
- Coordinate GA4, GTM, data layer, and event tagging implementations.
- Support QA, validation, and troubleshooting of analytics implementations.
- Maintain analytics governance, documentation, and measurement standards.
Benefits
- Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
- Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
- Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
- Life and disability insurance
- Employee assistance programs
- Other benefits as provided by local policy and eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
