GTM Analytics Senior Manager

Pebl

7d•$125,000 - $150,000

About The Position

Our company is seeking a highly analytical, execution-oriented GTM Analytics Senior Manager to join our Revenue Operations team, reporting to the Director of Revenue Operations. This role will play a critical part in scaling our GTM engine by improving processes and systems, driving operational rigor and scalability, and enabling data-driven decision-making. The ideal person brings an analytical mindset alongside real-world experience working inside a marketing, revenue, or GTM function at a startup or technology company. You know how to spot inefficiency, you're comfortable rolling up your sleeves to fix it, and you care about building things that last.

Requirements

4-7 years of professional experience in Marketing Operations or GTM Operations at a startup or technology company
Strong analytical and problem-solving skills with the ability to translate data into operational improvements
Strong communication skills and the ability to synthesize complex information into clear insights for stakeholders
Proficiency with marketing tools (e.g. Inflection or Marketo) and CRM platforms (e.g. Salesforce or HubSpot)
Proficiency with SQL, data visualization tools (e.g., Looker or Tableau), and building reporting dashboards
Highly organized and able to manage multiple initiatives simultaneously
Comfortable operating in a fast-paced, high-growth environment where processes are evolving
Strong collaborator who enjoys working cross-functionally with Sales, Marketing, Finance, and Product teams

Responsibilities

Analyze campaign performance, top of funnel, lead conversion, and sales pipeline to identify opportunities to improve demand generation and revenue outcomes
Build and maintain dashboards that provide visibility into key GTM metrics, including campaign ROI, cost per lead, customer acquisition cost, funnel conversion, pipeline by source, and attribution
Partner with Marketing and Revenue leadership to translate performance data into actionable recommendations that improve go-to-market effectiveness
Support GTM planning and forecasting by establishing targets, monitoring performance, and improving the predictability of pipeline contribution
Partner with Marketing and Revenue Operations leadership to optimize and maintain the marketing technology stack, including CRM, marketing automation, analytics, and intent platforms
Improve data quality, system integrations, audience segmentation, and reporting infrastructure across marketing systems
Support the evaluation and implementation of new GTM technology, automation, and AI initiatives
Establish governance for campaign tracking, lead data, consent management, and system usage
Identify operational inefficiencies across the GTM lifecycle and design scalable, repeatable solutions
Improve core GTM processes, including campaign planning, lead capture, scoring, routing, nurturing, attribution, sales handoffs, and operations handoffs
Standardize GTM workflows, documentation, taxonomy, and campaign governance to improve consistency and measurement
Drive adoption of GTM operations best practices across regional and functional teams
Collaborate with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Product teams to align go-to-market processes and priorities
Support planning initiatives such as audience segmentation, campaign strategy, pipeline-generation goals, budget allocation, and marketing capacity
Strengthen alignment between Marketing and Sales by defining lead stages, qualification criteria, routing rules, SLAs, and feedback loops
Prepare leadership reporting and presentations that clearly communicate marketing performance, risks, priorities, and recommended actions