Digital Analytics & Measurement Manager

Independence Pet Group • Ohio, OH

7d • Onsite

About The Position

Embrace is looking for a highly analytical and technically skilled Digital Analytics & Measurement Manager to own our end-to-end digital measurement ecosystem. This role will lead tracking, analytics, and insight generation across our website, quote engine, customer portal, and customer account applications. You’ll play a critical role in ensuring we have accurate, scalable, and actionable data to drive growth, optimize conversion, and improve the customer experience. This position sits at the intersection of marketing, product, engineering, and data, translating user behavior into meaningful business impact.

Requirements

• 8+ years in digital analytics
• Experience with GTM and GA4
• Strong understanding of tracking, funnels, and attribution
• Experience working with engineering teams

Responsibilities

• Own Digital Measurement & Tracking
• Lead ownership of Google Tag Manager (GTM) - Design event tracking frameworks and data layer standards - Partner with engineering on implementation - Maintain tracking documentation and governance
• Manage Analytics Platforms
• Own and optimize Google Analytics 4 (GA4) - Define conversion events and attribution - Align GA4 with marketing and internal data
• Analyze Funnel & Conversion Performance
• Analyze website, quote engine, and customer journey - Identify drop-off points and recommend improvements
• Support Experimentation & Optimization
• Partner on A/B testing - Ensure accurate measurement and insights
• Ensure Data Quality & Governance
• Act as source of truth for analytics data - Conduct audits and maintain data integrity
• Collaborate Cross-Functionally
• Work with Marketing, Product, Engineering, and Data teams

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed