Digital Analytics Manager

Dollar General • Goodlettsville, TN

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About The Position

The Digital Analytics Manager delivers analytics and insights to increase engagement, adoption, and retention across Dollar General’s digital platforms, tools, and services, with the goal of growing myDG Delivery. The role evaluates emerging digital engagement opportunities that could create strategic advantages and advocates for digital data integrity in partnership with IT and outside contractors. It also partners with the Digital Product team on Digital Coupons and Offers Gallery, Loyalty, Subscription, and other initiatives to ensure digital engagement and ecommerce data integrity are prioritized.

Requirements

• 3–5 years of experience in digital analytics, ecommerce analytics, web analytics, product analytics, or marketing analytics.
• Experience supporting B2C ecommerce, retail, DTC, marketplace, or omnichannel businesses.
• Proven experience analyzing digital customer journeys, conversion funnels, site or app performance, and revenue-driving opportunities.
• Experience developing dashboards, reporting frameworks, and KPI measurement strategies.
• Experience partnering with ecommerce, marketing, product, UX, merchandising, and technology teams.
• Hands-on experience with analytics tools, data visualization platforms, and digital measurement implementations.
• Bachelor’s degree required.
• Ecommerce analytics and business acumen.
• Data analysis and insight generation.
• Analytics tools and technical expertise.
• Conversion rate optimization and experimentation.
• Communication and cross-functional influence.

Nice To Haves

• Experience with A/B testing, conversion rate optimization, customer segmentation, and performance optimization is preferred.

Responsibilities

• Analyze ecommerce performance, including KPIs, conversion funnel performance, customer behavior, revenue trends, and product and category performance, to identify growth opportunities and revenue targets.
• Develop and maintain executive dashboards, KPI frameworks, recurring reporting, and analytics solutions to support data-driven decisions across ecommerce, site merchandising, DGMN, and marketing.
• Partner with UX, product, and ecommerce teams to identify conversion optimization opportunities, analyze A/B tests, and improve website and app performance.
• Manage tracking requirements, analytics tagging, event measurement, data validation, and reporting accuracy in partnership with technology teams.
• Evaluate acquisition channels, digital shelves, landing pages, search conversion, campaigns, customer segments, retention trends, and lifecycle performance to improve customer growth and engagement.
• Translate analytics into clear recommendations for leadership, merchandising, marketing, operations, and product teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager