Digital Analyst - Onsite
About The Position
Genesis10 is seeking a Digital Analyst for a major financial services firm in Minneapolis, Minnesota; Charlotte, North Carolina; or Phoenix, Arizona. This is a fully onsite, 4+ month contract opportunity paying $47.00–$49.00 per hour on a W-2 basis, depending on qualifications. The Digital Analyst will work within Enterprise Data, Analytics, & Insights (EDAI), providing actionable insights and recommendations from digital marketing analysis to drive business results. The role leads a group of analysts supporting web or mobile app product teams and collaborates with senior marketing leaders on strategic initiatives, prioritization, and resourcing. The analyst supports a range of stakeholders and teams, including customer acquisition, product management, on-site user experience, website experimentation and optimization, project management, and IT. The position also owns monthly KPI and dashboard reporting, contributes to measurement plans and tagging requirements, and serves as a subject matter expert for one or more analytics tools.
Requirements
- Bachelor's degree or equivalent.
- 2–5 years of relevant experience.
- Digital analytics experience developing meaningful KPIs and Solution Design References (SDRs), reporting and insights, and interpreting results.
- Experience analyzing digital data using Adobe Analytics and Adobe Customer Journey Analytics.
- Experience leading and coaching employees.
- Ability to communicate compelling insights using Microsoft PowerPoint to C-suite audiences.
- Strong relationship-building and communication skills with colleagues and business partners, including the ability to influence customers on recommendations.
- Experience leading enablement, Center of Excellence (COE), or self-service analytics initiatives.
- Must be available and ready to work directly as a Genesis10 employee.
Nice To Haves
- 3+ years of experience in a big data environment such as AWS or Azure for data wrangling or analysis.
- Experience with Customer Data Platforms (CDPs), such as Adobe Experience Platform or Adobe Real-Time CDP.
- Experience coding in PySpark, Python, or SQL.
- Ability to work collaboratively and independently to drive results.
- Proven track record of turning analytics into actionable business outcomes.
- Financial services experience and knowledge of products, customers, transaction and interaction data, including source systems.
- Demonstrated understanding of statistical analysis methodologies.
Responsibilities
- Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytics reporting system and manage data collection and synthesis.
- Proactively identify opportunities to drive business results and investigate developing trends or client issues.
- Present data clearly and compellingly to communicate insights, tell a story, and influence strategy.
- Provide digital analytics support to business stakeholders and teams, including customer acquisition, product management, on-site user experience, website experimentation and optimization, project management, and IT.
- Support dataset creation by developing measurement plans and technical requirements documents for tagging.
- Manage team workload in partnership with the analytics department lead and senior marketing leaders.
- Own monthly KPI and dashboard creation and reporting, and perform analysis and build processes that promote marketing performance best practices.
- Serve as a subject matter expert for one or more analytic tools and create a strategy to maximize their benefits and effectiveness.
- Identify opportunities for team operational excellence, including process optimization, agile methodologies, and enhanced quality assurance.
- Lead and coach employees and collaborate with senior marketing leaders on strategic initiatives, prioritization, and resourcing needs.
Benefits
- Behavioral Health Platform
- Medical, dental, and vision coverage
- Health Savings Account
- Voluntary hospital indemnity coverage, including critical illness and accident
- Voluntary term life insurance
- 401(k)
- Sick pay for applicable states and municipalities
- Commuter benefits in Dallas, New York City, San Francisco, and Illinois
- Access to an experienced recruiting team
- Access to client opportunities and the possibility of a long-term career home with Genesis10
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What This Job Offers
Career Level
Mid Level
