Digital Analyst
About The Position
The Digital Analyst will join the Enterprise Data Analytics team and turn complex digital marketing data into actionable insights that drive measurable business results. The role supports multiple web and mobile app product teams and partners closely with marketing leaders on strategic initiatives, prioritization, and resourcing. It requires strong analytical, communication, leadership, and stakeholder management skills. The analyst evaluates qualitative and quantitative data from multiple sources, develops KPIs and measurement strategies, and communicates recommendations to business partners and C-suite audiences. The role also supports analytics across customer acquisition, product management, user experience, experimentation, optimization, project management, and IT; creates measurement plans and technical tagging requirements; and supports dataset creation, extraction, data quality, and analytics/model development and validation. The analyst owns monthly KPI reporting and dashboards, serves as a subject matter expert for assigned analytics tools, and identifies opportunities to improve efficiency and practices across the analytics organization. This is a contract consulting role for a candidate local to Minneapolis, with onsite work four days per week in downtown Minneapolis, Minnesota. Applicants must be U.S. citizens or green card holders. ITR Group offers medical, dental, and 401(k) benefits to eligible employees. The stated W2 pay range is approximately $45.00–$53.00 per billable hour; this is an estimate, not a guarantee, and the final rate depends on factors including experience, market trends, and job assignment.
Requirements
- 4–5 years of relevant digital analytics experience.
- Experience developing digital KPIs, measurement strategies, SDRs, reporting, and actionable insights.
- Hands-on experience with Adobe Analytics.
- Strong experience with SQL.
- Experience with data visualization tools.
- Strong presentation skills, including communicating insights effectively to senior and executive-level audiences using PowerPoint.
- Excellent communication, relationship-building, and stakeholder management skills.
- Demonstrated ability to translate analytics into actionable business recommendations.
- Must be a U.S. citizen or green card holder.
Responsibilities
- Analyze complex qualitative and quantitative digital data from multiple sources to identify trends, opportunities, and actionable insights.
- Develop KPIs, dashboards, reports, and measurement strategies to evaluate marketing and digital performance.
- Translate data into clear, compelling stories and recommendations for business partners and C-suite audiences.
- Provide digital analytics support across customer acquisition, product management, user experience, experimentation, optimization, project management, and IT.
- Develop measurement plans and technical requirements for data collection and tagging, including Solution Design References (SDRs).
- Support dataset creation, data extraction, data quality processes, and analytics/model development and validation.
- Own monthly KPI reporting and dashboards, and establish processes and best practices for marketing performance.
- Serve as a subject matter expert for assigned analytics tools and develop strategies to maximize their value and effectiveness.
- Identify opportunities to improve operational efficiency, quality, standardization, speed to market, and agile processes across the analytics organization.
- Influence business partners through data-driven recommendations and demonstrate how analytics can drive tangible business outcomes.
Benefits
- Medical benefits for eligible employees.
- Dental benefits for eligible employees.
- 401(k) for eligible employees.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Education Level
No Education Listed
