Digital Analyst II , short-term freelance
About The Position
INNOCEAN USA, a full-service advertising agency, is seeking a freelance Digital Analyst II to join their Kia team. This is a contract role supporting the digital analytics and data engineering team in collecting, validating, and reporting on website performance and working with media data. The ideal candidate is data science-oriented and focused on using data to generate insights and power data-driven decisions. The role involves working with a team responsible for collecting, ingesting, monitoring, measuring, and improving digital channels, while supporting the transformation of raw event data into analysis-ready datasets. The Digital Analyst II will collaborate with senior analysts, directors, strategists, and cross-functional partners to ensure accurate data collection and clear reporting that drives insights.
Requirements
- 3-6 years of experience in web analytics, digital marketing analytics, or data analysis.
- Meaningful exposure to data engineering or analytics engineering work.
- Strong SQL.
- Working proficiency in a coding language for analysis and data processing.
- Hands-on experience with Databricks, or a clear willingness to ramp quickly (notebooks, Delta Lake, SQL warehouses, and scheduled jobs).
- Proficiency in marketing analytics tools (Google Analytics 4, Adobe Analytics), including querying GA4 exports in BigQuery or a lakehouse environment.
- Proficiency in data visualization tools (Looker, Tableau, Power BI, Data Studio).
- Strong analytical and problem-solving skills.
- Strong attention to detail and genuine care about data accuracy and quality.
- Clear written and verbal communication skills.
Nice To Haves
- Experience with Delta Lake, Unity Catalog, or Databricks Workflows.
- Strong knowledge of statistical analysis, hypothesis testing, regression, and predictive modeling.
- Experience with incrementality testing, media mix modeling, or attribution.
- Exposure to tag management systems (GTM).
- Cloud platform familiarity (AWS).
- Solid understanding of digital marketing concepts (media, SEO, site performance, funnels).
- Working knowledge of HTML, JavaScript, or how websites function.
- Agency or multi-stakeholder environment experience.
Responsibilities
- Analyze channel performance metrics, identify trends, and support data-driven decisions to improve results.
- Translate raw data into clear, actionable recommendations for stakeholders and strategy partners.
- Support ad hoc analysis requests and presentation preparation for internal teams and clients.
- Write performant SQL to process large event-level datasets.
- Contribute to data architecture, including scheduled jobs, workflows, and basic orchestration.
- Implement data quality checks, freshness monitoring, and validation logic.
- Partner with senior level data engineers on ingestion, table design, and access patterns.
- Support the layer between raw data and reporting.
- Build and maintain recurring reports and dashboards using Google Analytics 4, BigQuery, Databricks SQL, Looker, Tableau, or similar platforms.
- Document definitions and metric logic.
- Partner with internal teams to understand reporting needs and measurement goals.
Benefits
- Access to our health benefits
- Paid sick days
- 401k match
- On-site Barista
- Beautiful campus across from the Pacific Ocean
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
