Digital Advertising Manager

Vitana Pediatric & Orthodontic Partners•Plantation, FL

About The Position

The Digital Advertising Manager is responsible for planning, launching, optimizing, and scaling paid digital marketing campaigns that generate new patient leads and appointments for Pediatric Dentistry and Orthodontic practices. This role will primarily focus on Google Ads and Meta Ads while supporting expansion into channels such as YouTube, Reddit, display advertising, and other emerging platforms. The ideal candidate combines strong analytical thinking with hands-on campaign management experience and enjoys driving measurable growth through testing, optimization, and continuous improvement.

Requirements

3-7 years of digital advertising or performance marketing experience
Strong hands-on experience managing Google Ads campaigns
Hands-on experience managing Meta advertising campaigns
Experience managing lead generation campaigns with measurable performance goals
Experience managing advertising budgets and bidding strategies
Experience with conversion tracking, call tracking, and marketing attribution
Experience with Google Analytics 4 and Google Tag Manager
Strong analytical and problem-solving skills
Advanced proficiency in Microsoft Excel and/or Google Sheets
Working knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms
Ability to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency

Nice To Haves

Agency experience strongly preferred
Experience managing campaigns for multi-location local businesses
Experience with YouTube advertising
Experience with Reddit advertising
Experience with display or programmatic advertising
Experience with healthcare, dental, orthodontic, or medical marketing
Experience With Tools Such As Google Ads Meta Ads Manager Google Analytics 4 Google Tag Manager WhatConverts or similar attribution platforms Optmyzr or similar PPC optimization platforms Google Ads Editor Microsoft Excel and/or Google Sheets Unbounce or similar landing page platforms

Responsibilities

Manage Google Ads campaigns across multiple brands and locations
Manage Meta advertising campaigns across Facebook and Instagram
Build, launch, and optimize Search, Performance Max, Display, Local, and other campaign types
Conduct keyword research, audience development, and competitive analysis
Monitor campaign performance and implement ongoing optimizations
Manage advertising budgets and bidding strategies to maximize performance
Develop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers
Analyze campaign performance and identify growth opportunities
Monitor and report on key performance indicators including leads, cost per lead, conversion rate, and return on ad spend
Build and maintain reporting dashboards
Maintain conversion tracking, call tracking, and marketing attribution systems
Ensure campaign tracking and attribution are functioning properly across all platforms
Partner with operations and marketing leadership to evaluate lead quality and marketing effectiveness
Partner with internal and external resources to improve landing page performance
Support A/B testing initiatives
Identify opportunities to improve conversion rates and lead quality
Work closely with website, content, and SEO resources to improve campaign performance
Work closely with SEO, content, social media, and operations teams
Collaborate with agency and vendor partners
Document and improve marketing processes, workflows, and best practices