Insomniac - Digital Advertiser, Paid Social

Live Nation Entertainment • Calabasas, CA

14d • $64,000 - $80,000 • Onsite

About The Position

Insomniac is seeking a highly motivated Digital Advertiser, Paid Social with a passion for dance music culture and a strong background in digital advertising. This role will support all facets of the marketing and digital advertising process for Festivals and/or Concerts, focusing on digital media planning, buying strategy, and analytics for paid social, video, display, and search. The position involves developing effective awareness, traffic, and conversion driving plans, providing in-depth analysis, and leading the asset request and management process. This role reports to the Director, Digital Advertising & Lead Digital Advertiser and is not a remote position.

Requirements

• 2+ years’ experience in Digital Advertising - concert, festival, music industry preferred
• 2+ years’ direct experience in Meta Ads Manager, Google Display, Search, YouTube, TikTok Ads Manager and Snapchat Ads Manager
• Understanding of basic digital media buying process (i.e., media planning, audience segmentation, creative asset management, tracking & analytics, reporting)
• Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)
• Fast learner, self-starter, strong work ethic
• Ability to perform with both task-oriented & overall big-picture vision
• Exceptional communication skills, both written and verbal
• Proficient in organization and multi-tasking on projects of numerous shows at once (note, may have 40+ simultaneous campaigns to manage)
• Ability to identify and solve problems in an efficient manner
• Possesses a deep passion for music; motivated to learn the ins and outs of the industry
• Adheres to all requirements for confidentiality of corporate, strategic, and marketing information
• Must be an active problem solver, instilled with a sense of urgency for projects large and small
• Geek out on analytics & audience segmentation
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
• Must be able to work in open concept office space
• Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Nice To Haves

• concert, festival, music industry experience preferred

Responsibilities

• Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit), Google (Display, Search, YouTube), etc. to achieve organizational objectives, including driving awareness, demand generation, engagement, and ticket sales.
• Provide direction on tactical approach during the planning process and work closely with key members of the marketing and executive teams to align on budget optimization, campaign objectives, channel capabilities, audience strategy, creative requirements, site tagging for measurement, and new opportunities.
• Gather brief materials and prepare effective media plans across the Insomniac Festival and/or Concert business units, ensuring media mix and budget allocations are delivered against marketing goals.
• Coordinate the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed.
• Lead meetings with key stakeholders to deliver media campaign updates regularly and present strategic recommendations and optimizations based on campaign performance.
• Partner closely with project management, marketing, social media teams and marketing/media vendors to ideate, request, and deliver necessary marketing assets.
• Provide campaign performance reporting, including aggregating information from third parties for campaigns on a regular basis.
• Actualize media spend & conduct post-campaign recaps that include analysis of media plan, digital metrics, and strategic recommendations for future events.
• Utilize understanding of data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy.
• Maintain internal audience database and update first-party audiences across Meta, TikTok, Snapchat, Google & other required platforms on a regular basis.
• Stay abreast of digital trends, technology, competitive landscape, ad formats, and new vendor offerings.
• Troubleshoot media plan and proposal discrepancies, and campaign performance.
• Build trust, collaborate/value others, drive execution, foster innovation, and protect Insomniac’s brand integrity.
• Assist with vendor billing.
• Other special projects and tasks assigned as needed
• Some travel may be required (economy)
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified

Benefits

• Equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
• Consideration for qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
• Afford equal employment opportunities to qualified individuals with a disability.
• Reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law.
• Participation in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.
• Opportunity to participate in a timely interactive process to request reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
• Reasonable religious accommodations on a case-by-case basis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed