Digital Ad Specialist - CAG

Continental Auto Group•Austin, TX

5d•Onsite

About The Position

As a Paid Social Media Specialist, you will be responsible for supporting and optimizing the company’s digital advertising and online presence. This role manages paid social campaigns, oversees SEM vendor performance, analyzes Google Ads and website data, and supports ongoing SEO efforts. Please submit your resume, portfolio (if applicable), and a cover letter detailing your experience with paid social media campaigns.

Requirements

2+ years of experience managing paid social media campaigns, ideally in an agency setting or for multiple clients.
Proven experience with platforms such as Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Twitter Ads, and TikTok Ads.
Strong understanding of social media platforms, digital advertising, GA4, audience targeting, and advertising tools.
Expertise in creating, managing, and optimizing paid social media campaigns and SEM for different client goals.
Strong analytical skills with the ability to analyze data and make data-driven decisions.
Proficiency in using social media analytics and advertising tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
Excellent written and verbal communication skills.
Ability to work in a fast-paced environment and handle multiple clients simultaneously.
Detail-oriented and organized with strong project management skills.
Ability to think creatively and strategically to deliver results for clients.
A self-starter with the ability to work both independently and as part of a team.

Responsibilities

Build, manage, and optimize paid social campaigns across Meta platforms.
Oversee SEM vendor performance, strategy, budgets, and campaign results.
Analyze Google Ads performance and identify opportunities for improvement.
Monitor website analytics, traffic, engagement, and conversion performance.
Support website SEO, including content, keywords, metadata, and on-page optimization.
Identify digital performance trends and provide actionable recommendations.
Ensure digital campaigns and website initiatives align with dealership goals and marketing strategy.

Benefits

Employer Paid Dental Insurance
Employer Paid Life Insurance
Employer Paid Medical Insurance
Employer Paid Health Savings Account Contribution
Employer Paid Wellness Clinic
Employer Paid Flu Vaccinations Every Fall
Employer Percentage Matching for 401k
Employer Paid Parental Leave
Employer Paid Employee Assistance Program
5 Paid Bereavement Leave Days/Year for immediate family members (after 60 days)
5 Paid Time Off Vacation Days/Year (60 days - 1 year)
14 Paid Time Off Vacation Days/Year (1 year - 3 years)
19 Paid Time Off Vacation Days/Year (3 - 7 years)
24 Paid Time Off Vacation Days/Year (7+ years)
Annual Christmas Bonus Based on Tenure
Annual Technician Flag Hour Bonuses ($.25 for Express Tech Hr, $.50 for Main Line Tech Hr, $1 for Master Tech Hr)
Annual Christmas Party
Annual Employee Appreciation Dinner
Employee Vehicle Purchase Program
Employee Discounts on Collision Repair, Parts, and Service
Bi-Weekly Pay Periods, Paid on Fridays
Holidays: Thanksgiving, Christmas & New Years
Employer Paid Lunches Every Saturday
Employer Paid Lunches/Dinners - Special Occasions (Blood Drives, Birthdays, Awards, etc.)
Access to In-House Insurance Agency
Access to In-House Marketing Agency
Voluntary Life Term and Whole Insurance
Voluntary AFLAC Supplemental Coverages, Voluntary Vision plan, Pet Insurance, and Legal Shield
$200 Donation to Charity of Your Choice with Approval