Digital Ad Operations & Marketing Specialist

Philadelphia Magazine•Philadelphia, PA

4d•Hybrid

About The Position

Citizen Media Group is a nonprofit organization that publishes The Philadelphia Citizen and Philadelphia magazine. The Digital Ad Operations & Marketing Specialist is a dual-focused role responsible for digital advertising fulfillment, email marketing, client sales support, and community membership initiatives. This role requires a blend of technical data skills and creative storytelling, with a focus on design, analytics, and audience engagement.

Requirements

3-5 years in digital media marketing, audience development, or similar role.
Expertise in Google Ad Manager (GAM), Google Analytics (GA4), Google Ads, Meta Ads Manager, and email marketing platforms.
Foundational design skills (Adobe Creative Cloud) with a strong eye for marketing aesthetics, user experience, and the ability to assess client materials for quality and specifications.
Excellent written communication skills for writing clever, engaging member emails, portal posts, and audience-facing brand messaging.
Experience managing SEO, SEM, paid social, display advertising, and audience targeting.
Comfort with experimenting, trying new marketing tactics, and following data trends.
Gregarious, hospitable, and energized by connecting with people around civic engagement, community impact, and media brands.

Responsibilities

Manage, monitor, and optimize display advertising products (ROS, sponsorships, takeovers, video ads, and audience extension campaigns) across site placements and third-party vendors.
Coordinate newsletter, eblast, sponsored content, native traffic driver, and fulfillment across internal and external platforms, ensuring quality assurance on client creative.
Manage advertising assets, specifications, launch schedules, and workflows.
Serve as the primary liaison with fulfillment vendors (e.g., Site Impact, AdCellerant, Nativo, Primis, Infolinks, Freestar).
Support GAM entries and reporting when needed.
Drive Philadelphia magazine and The Philadelphia Citizen’s membership program (Change Philly Movement).
Manage the member platform, portal posts, monthly email updates, and marketing strategies for new member acquisition to foster an active, engaged civic community.
Staff the membership table at in-person events, turning guests into members.
Partner with the sales and creative teams to develop, update, and coordinate major media kits, reference materials, and marketing assets.
Support Philadelphia magazine’s in-book Special Sections sales marketing by requesting creative, deploying emails, and coordinating marketing kits.
Update and improve email drip campaigns and automation workflows.
Execute creative campaigns to retarget prospects, event attendees, and other who have engaged with either publication.
Track, analyze, and report on campaign performance using data, KPIs, conversion tracking, and dashboard reporting to optimize digital ad results.
Fulfill Client Service data requests on an ongoing basis.
Maintain the Audience Dashboard, providing monthly reports, campaign-level performance analysis, and quarterly board reports.