Digital Ad Operations Coordinator

SIDEARM Sports•Dallas, TX

About The Position

The Digital Ad Operations Coordinator plays a key role in the execution, coordination, and performance tracking of direct-sold digital advertising campaigns across display, video, and high-impact formats. This position partners closely with Sales, outsourced trafficking teams, and cross-functional stakeholders to ensure campaigns are launched accurately, meet contractual KPIs, and deliver a strong client experience. This is an entry-level opportunity for candidates looking to build a foundation in digital ad operations, including campaign setup, troubleshooting, reporting, and client support. The ideal candidate is detail-oriented, process-driven, collaborative, and eager to develop technical and analytical skills within the digital advertising space.

Requirements

1+ year of experience in digital advertising, marketing operations, or campaign coordination
Demonstrated understanding of digital advertising concepts (impressions, clicks, targeting, pacing, flighting)
Strong written and verbal communication skills, with attention to detail
Demonstrated ability to manage multiple priorities in a fast-paced, deadline-driven environment
Effective cross-functional collaboration
Proficiency in Excel or Google Sheets

Nice To Haves

Familiarity with ad servers (Google Ad Manager preferred)
Experience supporting direct-sold (IO-based) campaigns or trafficking workflows
Exposure to reporting or data visualization tools (e.g., Looker, Tableau, Power BI)
Basic knowledge of digital creative specifications and tracking

Responsibilities

Coordinates and ensures quality of campaign builds by working closely with outsourced trafficking partners.
Ensures campaign elements—including targeting, creative assets, flight dates, and delivery goals—are accurate, aligned with order management systems, and meet client KPIs.
Maintains consistent and accurate campaign documentation across platforms.
Supports successful execution of custom, high-impact, and sponsorship campaigns by ensuring creative, sequencing, and timing requirements are met.
Contributes to launch readiness and internal communication to ensure seamless campaign activation.
Contributes to campaign quality by identifying delivery discrepancies, pacing issues, and technical errors.
Facilitates timely escalation and resolution of issues by collaborating with senior team members, engineering, and external partners.
Helps drive continuous improvement by documenting recurring issues and supporting process enhancements.
Supports ongoing campaign performance by monitoring pacing, delivery trends, and key metrics.
Identifies potential risks to delivery and contributes to optimization efforts, including adjustments to creative rotation, pacing, and targeting under guidance.
Delivers accurate and timely reporting to support internal stakeholders and Sales teams.
Provides visibility into campaign performance through standard and ad hoc reports, and contributes insights by identifying trends or anomalies.
Collaborates with Sales, Creative, Product, and Revenue Operations teams to support campaign execution and optimization.
Acts as a liaison between internal stakeholders and outsourced partners to ensure alignment and efficient communication throughout the campaign lifecycle.